Lead & Scale AI in Marketing

  • 16 July 2025
  • 20 August 2025
  • 6 sessions
  • 16 July 2025, 11:30 AM 1:30 PM (AEST)
  • 23 July 2025, 11:30 AM 1:30 PM (AEST)
  • 30 July 2025, 11:30 AM 1:30 PM (AEST)
  • 06 August 2025, 11:30 AM 1:30 PM (AEST)
  • 13 August 2025, 11:30 AM 1:30 PM (AEST)
  • 20 August 2025, 11:30 AM 1:30 PM (AEST)
  • Online
  • Be the first

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au
Register

Lead AI-Driven Marketing Transformation

Get practical strategies to build future-ready, AI-driven marketing teams. Assess your current capabilities, pinpoint growth opportunities, and map a plan for success.

Key Learnings

This course is for marketing leaders tackling the challenges of AI adoption.

We’ll help you build AI strategies that align with your business goals and drive results. Lead AI adoption, get your team on board and equip them with the skills to succeed in an AI-powered future.

  • Accelerate AI Adoption & ROI . Identify high-impact AI opportunities, launch pilots that deliver ROI, and scale successful initiatives across teams for long-term growth.
  • Lead AI Strategy With Confidence. Equip your team to embrace AI, build effective use cases, and lead responsible AI adoption that drives sustained success.
  • Supercharge Your Team With AI. Upskill your team to integrate AI into their daily workflows. Streamline processes, boost productivity, drive team efficiency and maximise output.
  • Build an AI Roadmap for Growth. Align AI initiatives with business goals and create clear objectives. Make a solid financial case for AI investments and deliver tangible, measurable results.

Who should attend 

Accelerate AI adoption with practical strategies and actionable roadmap. Assess your current capabilities, pinpoint growth opportunities, and map a plan for success.

  • Marketing Leaders: Lead AI adoption, spark transformation, and build agile, high-performing teams that drive measurable growth.
  • AI Champions Step up to lead AI initiatives within your team, identify high-impact use cases, and drive responsible adoption.
  • Senior Marketers Rethink marketing from the ground up, integrate AI into your daily operations to reduce costs and accelerate growth.

Learning Experience 

Starts: Wednesday 16th July - ends Wednesday 20th August
Weekly live online session: 11:30am - 1:30pm AEST
Drop-in Clinics - Friday's 8:30am - 9:15am AEST (optional)
Private 1:1 session - book weekly - 15 min slots to check in (optional)

  • Live Sessions: Six interactive, hands-on workshops (2 hours each week) to guide you step-by-step.
  • Self-Paced Challenges: Apply what you've learned through practical tasks designed to reinforce your skills.
  • Drop-In Clinics: Got questions? Join optional 45-minute clinics for extra support and personalised feedback.
  • When & Where: All live sessions are held online, 11:30 – 13:30 (Time Zone: AEST)

Course Structure

Module 1: AI Readiness & Strategy Development
Module 2: Gather Your Squad and Prioritise AI Use Cases
Module 3: AI Tools & Martech Mapping
Module 4: Testing & Piloting AI for Success
Module 5: Scaling AI For Growth
Module 6: Build Your AI Roadmap

60 Day Check-In

AI Growth Academy is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.

More information about the course on AI Growth Academy website.


*This course qualifies for 48 CPD points under the AMI’s Certified Practicing Marketer program.