AI is changing the way we work - from content and research to planning, strategy and delivery. This course gives you a full, working system that gets results from day one.
Who should attend
- Marketers and brand managers who want more control over how AI’s used day-to-day
- CMOs and senior marketers setting the safe, ethical direction for their teams
- Content creators and social leads ready to scale without losing their voice
- Founders and lean teams needing to grow without big budgets
- Curious marketers across B2B, B2C or agency-side wanting to do AI properly
Learning Experience
The Skills-Lab Format: Learn it. Apply it. Use it.
Designed by marketers, for marketers. We know how busy you are - that’s why we built this to work with your schedule, not against it:
- Live Sessions - 6 x 2-hour interactive workshops (12:00–14:00 AEST)
- Daily Challenges - Quick tasks to lock in what you’ve learned
- Plug-and-Play Resources - Save hours with prompts, tools, and templates
- Drop-In Clinics - Ask questions, get feedback, stay unstuck
- Catch-Up Recordings - Can’t make a session? Watch when it suits you
- You’ll be confident building AI into your workflows and seeing results before the course ends.
Course Structure
6 focused modules. Everything you need to work smarter with AI.
Module 1: Unlocking AI’s Business & Marketing Growth
Module 2: AI-Powered Productivity, CustomGPTs & Your Tech Stack
Module 3: AI for Smarter Insights, Research & Decision-Making
Module 4: AI-Powered Content, Copy & Communication
Module 5: AI for Visual, Voice & Video Content – Maximise Your Impact
Module 6: Building a Sustainable AI Roadmap
Bonus Module: Make AI Stick - Without Losing Momentum. 30 Day Check In
What you will learn
Master High-Impact Tools. Get hands-on with the best AI tools for marketing. Learn how to use them properly and plug them into workflows that save time and get results.
Deliver Smarter, Faster Marketing. Apply real-world tactics from teams already using AI well. You’ll apply what works - and skip what doesn’t.
Work Confidently with AI. Prompt smarter, set up tools effectively and learn when to delegate, when to collaborate and when to make them part of your team.
Scale What Works. Cut the busy-work. Streamline your day-to-day and grow faster with repeatable, proven systems.
What You’ll Walk Away With
- A ready-to-use AI setup (assistants, workflows, tools)
- Frameworks and templates for faster content, strategy, and smarter decisions
- Your own AI Task Tracker + ROI Calculator to prove the impact
- Prompt packs and cheatsheets to save time when you’re under pressure
- On-demand access to sessions, updates and bonus resources
- Live support, expert feedback and an ongoing community of AI marketing peers
Testimonials
The Impact
- 95% of participants rated the course 10/10
- 135% uplift in AI confidence across key marketing skill areas
- 2.3 hours saved per day, on average
- 8-12+ hours saved per week with repeatable AI workflows
“Changed my world as a one-person marketing team.” - Gemma Garratt
“This course was not only amazing; it delivered on everything it promised -and was super engaging.” - Julie Fenwick
“Such a brilliant course; superbly paced, helpfully hands-on -both practical & strategy provoking ” - Emma Fulford
“This isn’t just training. It’s how you actually get time back.” - Brett Parnham
I've learned the most mind blowing AI strategies and tools - Georgia Church
Facilitators
Catherine & Steve Toms
With over 35 years of hands-on industry experience, we’ve upskilled more than 10,000 marketers and teams worldwide to rethink how they work, adapt to change, and actually get results.
Now? We’re focused on one thing: Helping marketers use AI the *right* way to save time, think smarter, and make better decisions.
Our training is practical, proven and super engaging - but most importantly- it’s built on everything we’ve learnt working with real-world marketing teams
AI Growth Academy is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
More information about the course on AI Growth Academy website.
