Social Media and Hyperlocal Targeting that lead to ROI

  • 19 August 2025
  • 12:30 PM - 1:30 PM
  • Online

Registration

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  • Please note that the recording of the webinar is available to watch on demand for AMI members only. Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.

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Discover the next wave of digital advertising and how to drive ROI in a shifting landscape.

With the next five years in digital marketing expected to bring radical shifts — from AI advancements and changing privacy regulations to declining ROI across major platforms like Meta and Google - digital marketing teams are in constant search of strategies that deliver.

After surveying the digital marketing landscape, Attention Experts has identified hyperlocal and hyper-personalised advertising as the future of digital. Teams that can master this approach, while successfully navigating tightening privacy frameworks, will come out ahead.

This webinar will offer a practical guide to what’s coming next in advertising, what it means for your campaigns, and how to maintain strong ROI in an increasingly competitive and complex environment.

What you will learn: 

  • Key trends shaping the future of digital advertising over the next five years
  • Why hyperlocal and hyper-personalised advertising is the next frontier
  • Practical strategies for navigating tightening privacy frameworks 
  • How to adapt your digital marketing approach to maintain ROI as traditional channels become more competitive and less effective

About the presenter 


George Hawwa,
Attention Experts, Grows Director

As owner and Founder of global social media agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, management and analysis across over 30 different industries with companies from across the world. As Growth Director, George is in charge of the overall client strategy and also agency growth.

With a qualification in Mathematics & Finance, George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018 and has won multiple awards through such organisations as the Australian Marketing Institute.

George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world since 2016 and conducts digital strategy sessions for government agencies, large NFPs and multi-nationals. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program