Major reforms to Australia’s Privacy Act are already underway, and the truth is, many businesses aren’t even compliant with today’s rules, let alone ready for tougher laws that are coming.
Why it matters to marketers
Australia’s Privacy Act is being overhauled, and even before the next round of legislation lands, enforcement has already begun. If you work in marketing or use tools like email platforms, CRMs, digital advertising, or customer data, these changes will impact you directly.
The Privacy Commissioner has confirmed her office is ready to act now. That puts tracking pixels, consent flows, and customer data sharing firmly under scrutiny. The time to act is now - ensure your actions are strategically driven and well informed and build trust and advantage both with clients and your Board.
The risk you may be overlooking
Here’s the reality: most Australian businesses aren’t compliant with today’s privacy laws, let alone with what’s coming. Relying on assumptions like “we don’t collect personal info” or “the data is de-identified” may not protect you.
This isn’t a technical issue or a legal back-office task. Marketers are on the front line and will become increasingly accountable.
The opportunity for proactive marketers
This is a chance for marketers to lead. Acting now, instead of when you’re forced to, means strengthening customer trust, protecting performance-driven strategies, avoiding penalties and reputational risk, and demonstrating to boards and regulators that your organisation is ahead of the curve.
What you’ll learn:
- How marketing can play a leading role
- Why privacy is now a boardroom issue, not just a compliance task
- The current state of play: widespread non-compliance and its consequences
- The key reforms from 2024 and what’s expected in 2025
- The OAIC’s new enforcement focus, including tracking tech and data sharing
- What risks your business faces if it doesn’t act now
- How to rebuild trust through privacy-by-design and aligned marketing practices
- Global lessons from GDPR and what Australia is doing differently
- Practical steps to align marketing, legal, and governance teams around a unified strategy
Presented by AFFINITY in partnership with Anisimoff Legal.
Presenters
Luke Brown
CEO, AFFINITY
Luke Brown is the co-founder and Group CEO of AFFINITY, a WARC100-ranked growth accelerator recognised for innovation and marketing effectiveness. With over 25 years’ experience across finance, FMCG, and tech, he has led large-scale transformation projects and built successful fintech ventures, drawing on deep expertise across marketing, media, data, and business.
A pioneer in data-driven marketing, Luke has authored over 70 award-winning papers and received ADMA’s Jon Clarke Lifetime Achievement Award. He serves as a non-executive director (NED) and fractional CMO for several organisations, is a regular speaker at global forums, and was named a Mediaweek Top 50 Leader. Luke is also a Fellow at the UTS Business School.
Clint Fillipou
Principal Partner, Anisimoff Legal
Clint Fillipou has been a trusted legal advisor to Australia’s leading marketing and advertising specialists for over 20 years. As a Principal Partner of Anisimoff Legal, a specialist advertising, marketing and media law firm with offices in Melbourne and Sydney, Clint has guided clients through some of the most transformative shifts in the industry.
His career has paralleled the evolution of the digital economy, where the rise in the value of customer data and growing data security concerns have reshaped legal priorities. Clint works with his clients every day on privacy and data issues, to position them not just for legal compliance, but also for competitive advantage.