Discover why a unified, marketing-driven culture matters — and how to build one that inspires, retains talent, and drives business success.
Many marketers are focused on their customer (market orientation right!), but what's the culture of your marketing department? What agreed systems processes, behaviours, unspoken truths and rituals do you have within your marketing team? This talk explores the value of a strong and unified marketing culture, and why it sometimes needs work.
Topics Covered
- Major issues facing marketers
- Why the board room is sucking up the best marketers
- Whats a marketing driving culture
- How to build your marketing culture
- Understanding your role in a wider culture
What you will learn:
- Your value to an organisation as a marketer
- How to build a marketing driven culture
- Your role in a marketing driven culture
About the presenter
Adam Ferrier
Founder of MSIX / DOA /Thinkerbell (Campaign’s Global Agency of the Year (2nd)). Author / speaker / radio and podcast host. Consumer psychologist
Adam Ferrier is one of Australia’s leading creative strategists and brand thinkers.
Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model.
Today, Adam is the founder of Thinkerbell, where 'measured magic' brings together marketing science and hardcore creativity. The agency has quickly become one of the country’s most celebrated, winning multiple Agency of the Year titles both nationally and globally.
Adam is a highly regarded keynote speaker, media commentator, and the author of two books: The Advertising Effect: How to Change Behaviour and Stop Listening to the Customer. He regularly appears on TV shows such as Gruen, and contributes to national and international publications including TIME, The Guardian, and The Australian.
He’s also co-founded several ventures and conferences, and served on the boards of notable organisations across media, marketing, and social impact.