How to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
An AMI Two-Part Intensive | 90 Minutes x 2 | Led by Steve Ballantyne.
Custom GPTs are transforming how smart marketers create content, and this hands-on AMI webinar will show you exactly how to build one tailored to your business.
Over two engaging 90-minute sessions, Steve Ballantyne will share his prompt secrets and step-by-step process for training a GPT on brand-specific content. You’ll learn how to make your GPT sound like you, think like you, and write like your best copywriter on their best day.
This is a practical, live workshop, featuring real GPTs that Steve has already built for brands. No fluff. All substance.
You’ll learn how to:
- Write high-converting content at scale, in your brand’s unique tone of voice
- Integrate insights from competitor content to sharpen messaging
- Use GPTs to brainstorm, ideate, and fast-track campaign development
- Reduce content production time and marketing costs dramatically
So, what’s a Custom GPT, exactly?
It’s like cloning your top marketing brain and handing it a keyboard. These are AI-powered assistants trained on a business’ tone, voice, and expertise - able to generate emails, social posts, ads, blogs, proposals, even new product names.
Included in the Workshop:
- A clear, step-by-step Custom GPT build process
- Steve’s proven prompt strategies and frameworks
- Live demonstrations of brand-trained GPTs in action
- Expert tips on using GPTs with lean teams and limited budgets
- A downloadable Custom GPT prompt kit for every attendee
Facilitator
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Steve Ballantyne
Steve Ballantyne is the founder of Brand IQ and one of New Zealand’s leading voices in AI-powered storytelling. With over 30 years in marketing and a client roster that includes Canon, Speedy Signs, Fletcher Steel and more, Steve is passionate about helping marketers unlock the practical power of AI.
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