Do you need independent evidence-based, comparative data upon which to make more timely and effective marketing decisions?
In today’s data-driven landscape, marketers are under increasing pressure to prove impact, optimise spend, and make decisions faster — yet many still lack clear, independent insights to guide their strategy. This webinar is designed to help you cut through the noise and take control of your marketing performance using robust, comparative data.
Join us as we explore practical ways to connect your marketing activity to business outcomes, measure effectiveness across multiple channels, and identify exactly what to stop, optimise, or grow. You'll walk away with actionable tools and a clearer roadmap to better ROI, faster results, and more confident marketing decisions.
Your Why
Which elements of marketing contribute to your strategy and business Key Performance Indicators? Do you know the impact and effectiveness of your marketing activity? Are you spending enough? What do you need to Stop, Optimise or Grow?
Your Challenge
Marketing activity is mostly not measured well. Your agencies are measuring their own work, and unsurprisingly they tell you it’s good. In many instances your numbers aren't connected to impact; though your data is never perfect, it can be much better.
Topics covered
Key Takeaways
About the presenter
Russ Mitchinson
Founder, Rebel Angel Strategy