How AI imagery and custom GPTs are redefining marketing

  • 27 May 2025
  • 12:30 PM - 1:30 PM
  • Online

Registration

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  • Please note that the recording of the webinar is available to watch on demand for AMI members only. Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.
Register

Join us for a dynamic 60-minute webinar with Steve Ballantyne of Brand IQ, a leader in AI-powered storytelling and brand strategy.

Discover how AI imagery and custom GPTs (AI models trained to communicate in your unique brand voice) are reshaping marketing for businesses with lean teams and marketing budgets.

Steve will showcase real-world examples of AI-generated imagery and brand-trained GPTs in action across industries such as travel, professional services, construction, and franchising. He’ll reveal how these AI tools are enabling brands to reduce costs, accelerate campaign rollouts, and maintain a strong, cohesive voice across all marketing touchpoints.

What you will learn: 

  • The best AI image generation platforms and their ideal use cases.
  • How to create AI-generated images that elevate your product photography.
  • How to train a custom GPT to think and write in your brand voice.
  • How AI can help streamline content creation and help lean marketing teams amplify their output.

Exclusive Bonus: Steve will select 5 attendees for a free AI-powered brand storytelling consultation - helping you explore how AI can transform your content strategy.

About the presenter 

Steve Ballantyne,

Founder and Director of Brand IQ

Steve Ballantyne, Founder and Director of Brand IQ, is a pioneer in AI-powered storytelling and marketing. Recognised as one of New Zealand’s leading experts in AI-generated content, his work has been featured on the covers of industry magazines and major marketing platforms.

With over 30 years of experience working with brands like Canon Australia, Westfield, Speedy Signs, Fletcher Steel and PGG Wrightson, Steve understands the unique challenges marketers face - and how AI can be the game-changer they need.

Don’t miss out! Reserve your spot today and get ready to future-proof your marketing with AI-driven storytelling and brand-trained GPTs.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.