Story Telling for Marketers - Creating Compelling Narratives that connect

  • 19 June 2025
  • 12:30 PM - 1:30 PM
  • Online

Registration

  • Please make sure you are registered in your AMI account
  • Please note that the recording of the webinar is available to watch on demand for AMI members only. Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.

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Human beings connect learn and grow through stories. Not dot points. Not spreadsheets. Not data sets. Stories are the glue that binds us together!

The challenge, in business, is to understand how to harness the power of stories but in a business-appropriate way.

In this session, Chris Meredith will touch on story telling theory and then share a simple and powerful story telling framework. He’ll then showcase examples of business presentations, one-on-ones, even media interviews with stories at their heart. By the end, attendees will walk away with an understanding of the role of storytelling in narratives that connect and the confidence to tell stories in their next business communication.

Key learnings

  • The Power of Storytelling: Learn how stories are a powerful tool for connection and communication in business, far beyond data and spreadsheets.

  • Storytelling Framework: Gain practical insights into a simple yet effective storytelling framework that can be applied in business settings.

  • Storytelling Theory: Explore the theory behind storytelling and how it helps build stronger business narratives that resonate with your audience.

  • Real-World Examples: Understand how storytelling works in business presentations, one-on-ones, and media interviews through clear, impactful examples.

Walk away with the confidence to incorporate storytelling into your next business communication to create more engaging and memorable narratives!

About the presenter:


Chris Meredith
Chilli Sauce - Innovation and Training

Chris Meredith is a podcaster, speaker, coach, and trainer who helps people become more creative and confident with their business ideas. He offers practical programs in creativity, communication, persuasion, presenting, and facilitation, among others.

Chris has worked with companies in many industries, including finance, travel, packaged goods, B2B, drinks, telecoms, pharmaceuticals, and luxury goods, helping them improve and grow their businesses.

Chris’s approach includes teaching, coaching, mentoring, and consultancy, all focused on helping people build skills and achieve their business goals.

What people say

“Chris’s energetic facilitation ensures your full engagement, delivering a series of practical principles that are simple and easy to apply in your work today. The course is a game changer’

(Kate Young – Head of Customer Centricity and Capability, ANZ Bank)

“I was so thrilled I chose to join this session, Chris was brilliant in totally supporting us with the missing educational piece we needed on how to best run a presentation with impactful info for our personal and business.”

Sarah Learmonth, Learning and People Development Manager – L’Oreal

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program