In today’s crowded marketplace, standing out is more than just an advantage — it's essential. Our course, "Create a Distinctive Brand," is designed to guide you through the journey of crafting a brand that not only captures attention but also resonates deeply with your audience.
Whether you’re an entrepreneur launching a new venture, a creative professional refining your brand’s voice, or someone looking to strengthen your market presence, this course will equip you with the tools and insights needed to build a brand that’s uniquely yours. This course relates to consumer and business brands alike.
This masterclass will provide learners with an understanding and appreciation of the basic principles that need to be in place to build a strong brand with a unique and distinctive positioning that will stand out in the clutter
Who Should Attend
Marketers, brand owners, small business owners, agency client services, community managers
Topics Covered
- Understand how your consumer is at the heart of everything you should do
- Brand Positioning – why is it important, how is it developed and how is it maintained
- Understanding Brand Identity – defining your brands core values, mission, values, personality and tone
- Brand Purpose – is it worth having one?
Learning Outcomes
- Understand the strategic role brand building plays in marketing and the broader business
- Know the factors that influence building and maintaining a strong brand
- Know how to position your brand to be distinctive against your competitors
- Understand how to build a brand with your customers’ needs in mind
Course Experience
This master class will integrate theory and break out exercises to transfer principles to practice in a fun and engaging way. The course will showcase a variety of examples across a variety of industries to inspire and provoke. Learners are encouraged to participate, sharing their own brand questions, challenges, and experiences in the session. Learners will receive guidelines and/or frameworks of the key principles and process steps that can be easily applied to their / their client’s brands.
Facilitator
Meca Ball
Brand Strategy Consultant | Marketing and Leadership Facilitator
Meca Ball is a strategic marketing professional with extensive qualifications and experience in brand-building and innovation across blue chip companies. Passionate about unlocking opportunities through the power of insight, challenger thinking and collaboration. Meca is also an experienced and qualified facilitator and trainer passionate about attendee experience, engagement, collaboration and actionable outcomes.
Meca brings enthusiasm and commitment to everything she does making her the perfect facilitator.