Influence techniques from New York Times bestelling author.
Want to be more influential and have others listen to what you have to say? Join us for a special book club session with New York Times bestselling author Steve Martin!
Steve, the faculty director of behavioral science at Columbia Business School, will share key insights from his latest book, Influence at Work, to help you command attention, connect with others, and inspire action.
This is a rare opportunity to learn directly from one of the foremost experts in the field and ask your questions – so make sure you join this session live!
In this session, you’ll learn how to:
- Assess your current influence
- Understand the fundamental motivations behind human behavior
- Build a strategy for effective influence
Format: 45-minute interactive virtual session
Level: Level: Intermediate, Advanced
Learning Outcomes
- How to tell how influential you are already
- Fundamental human motivations for our behavior
- Creating a successful influencing strategy
- Delivering messages the right (influential) way
- How emotions play a part in persuading others
- Robert Cialdini’s 7 universal principles of influence
- Ethics and influence
Who should attend?
- Leaders, managers, and executives wanting to make progress and effect change
- Team leaders keen to motivate others to complete tasks and reach targets and goals
- Sales associates needing new tools to change minds, and get others to act
- Anyone wanting powerful and persuasive influence strategies
Cost
- AMI Member: $90 AUD – Please register on the provided page
About the presenters
Steve Martin
Steve Martin is co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’.
Steve’s books have sold over 1.5 million copies and been translated into 27 languages.
His work applying influence and persuasion science to business, organisational and public policy has been featured in the national and international press including the New York Times, BBC TV & Radio, The Times, MSNBC, Washington Post, Financial Times, Time magazine and The Harvard Business Review.
Steve is CEO of Influence at Work (UK), Faculty Director of Behavioural Science at Columbia Business School (Exec. Ed.) NY, and has guest lectured at Harvard, the London School of Economics and London Business School.
He is also Chair of the Global Association of Applied Behavioural Scientists (GAABS).
Growth Faculty is an AMI Partner.
*This course qualifies for 4 PMP points under the AMI’s Certified Practicing Marketer program.