Transform how you think, create and problem solve with AI
AI is no longer just a creative assistant, it’s becoming an agentic collaborator. Marketers who understand how to guide, evaluate, and integrate AI systems are shaping the next wave of strategy, creativity, and performance.
Across three weeks, you’ll explore how to integrate AI into your creative and problem-solving processes, from generating bold campaign ideas to analysing performance bottlenecks and improving outcomes. Through guided frameworks, live coaching, and hands-on experimentation, you’ll learn to collaborate with AI systems that can reason, adapt, and enhance your strategic and creative output.
You’ll move beyond prompting to purposeful application — using AI to expand creative thinking, improve decision quality, and deliver measurable impact.
Learn from the combined experience and expertise of certified marketing and quality practitioners, University data science master’s lecturers and data scientists from global marketing agencies. All from London, UK, a global centre for the creative industries sector.
Who Should Attend
- Marketing, brand, and digital managers exploring applied AI use
- Content, product, or communications professionals aiming to enhance creative ideation and campaign performance
- Leaders seeking to embed AI thinking and experimentation across teams
Course Outline
Week 1: Understanding AI in Creativity & Problem Solving
- Explore agentic, generative, and analytical AI in marketing
- Identify opportunities for AI in creative ideation and campaign design
- Review common tools and use cases across social, content, and brand
- 1:1 coaching: defining your AI context and goals
Week 2: Apply AI to your work
- Deciding which AI marketing use case is best for you
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Select and scope a high-impact AI use case for your role or organisation
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Practise applying the DMAIC framework to structure problem-solving
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Experiment with AI tools for creative ideation and solution testing
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Peer collaboration and coaching for refinement
Week 3: Get impact from your AI
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Learn methods to measure and control AI project performance
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Use quality improvement techniques to maintain output consistency
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Develop a roadmap for scaling AI within your team or function
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1:1 coaching: sustaining and improving your AI solution
Learning Outcomes
- Understand the principles of agentic, generative, and analytical AI and how they apply to marketing.
- Use AI to drive creativity and structured problem-solving across campaigns, content, and customer experiences.
- Apply the DMAIC framework to identify, test, and improve AI-led marketing solutions.
- Build confidence in designing, managing, and sustaining AI projects that deliver measurable impact.
- Develop a practical roadmap for responsible and scalable AI use within their organisation.
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This course includes
- 7 hours of total learning
- Learning over 3 weeks for maximum application to your work
- AI toolkit with tools, templates and methods
- 3 x 1:1 live coaching sessions with experts over 3 weeks
Facilitators
John Paul Danaee
John Paul Danaee is a British-Australian, co-founder and director of equitably.ai and CEO of AI First Trading (an equitably.ai joint venture) in London, UK.
He is a Chartered Marketer, a Fellow of the Australian Marketing Institute and the Chartered Institute of Marketing in the UK and an alumnus of the University of Sydney and UNSW, Australia. He is a Chartered Quality Professional and Lean Six Sigma certified Black Belt.
John Paul is a frequent writer and speaker on AI including the UK Department for Business & Trade, Bayes Business School (London), the Federation of Small Business and the Investment Association. He is passionate about getting impact from AI, recently published a feature in Quality World on it, organises the executive AI roundtable in London focused ROI from AI, chairs the AI working group at the Chartered Quality Insitute and working with UN’s AI for Good Learning Coalition.
John Paul has 30+ years of experience in marketing, performance improvement, and automation across technology, media, manufacturing, professional services, investment management and banking sectors in the UK, Australia, the US, Europe, and internationally in major corporations such as HSBC and tech startups including equitably.ai in roles including, marketing strategy, product management, partnerships, sales, and account management.
Dr Tillman Weyde
Dr Tillman Weyde is Director Co-founder, Artificial Intelligence & Data Science at equitably.ai in London, UK.
In his role as Director of AI, he manages data scientists working at equitably.ai, captures and translates leading-edge AI research from Universities, research centres, and partner collaborations to solve business problems through AI.
He has published 150+ peer-reviewed papers, won research grants from national and international institutions and companies, has been awarded several awards for research and developed and award-winning software.
Tillman is a Reader at the Department of Computer Science, School of Science and Technology at City, University of London. He is a member of the Research Centre for Adaptive Computing and Machine Learning and of the Data Science Institute at City, University of London.