Masterclass. Advanced Social Media and Digital Marketing Strategy

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy.

Who Should Attend

• Marketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.
• Marketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.
• Marketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes, to ensure they stay on top of the game.

Topics Covered

1. What are the most important performance metrics to accurately measure and determine value for businesses going into 2025?
2. What are the latest algorithm, platform optimisation updates in 2025?
3. What is the best way to identify how to build engagement and measure it precisely?
4. How to build key databases from social media to then develop touchpoints and create ROI?
5. What is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?
6. What is the best way to measure return on investment from social media campaigns?
7. What are the best other digital marketing channels complementing the results generated by social media marketing?

Learning Outcomes

By the end of this workshop, participants will:

• Understand what it takes to optimise a social media marketing campaign
• Know how to create and track an engaged and relevant audience
• Understand how to streamline their conversion process
• Have insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy

About the presenter:

George Hawwa,
Attention Experts, Grows Director

As owner and Founder of global social media agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, management and analysis across over 30 different industries with companies from across the world. As Growth Director, George is in charge of the overall client strategy and also agency growth.

With a qualification in Mathematics & Finance, George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018 and has won multiple awards through such organisations as the Australian Marketing Institute.

George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world since 2016 and conducts digital strategy sessions for government agencies, large NFPs and multi-nationals. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

*This course qualifies for 14 CPD points under the AMI’s Certified Practicing Marketer program.