Learn how to integrate AI into processes, enhance decision-making, and drive innovation and growth across your organisation.
This course is designed to demystify AI to address the key barrier of AI adoption — lack of fluency and shared knowledge, especially among senior management teams, marketing professionals starting with AI and non-marketers. The course is designed for professionals who want to harness the power of AI across both marketing and broader business.
Unlike courses that are either overly generic or narrowly focused, It provides a holistic and accessible approach to AI, equipping learners with practical skills, simple yet comprehensive fundamentals to confidently understand and apply AI.
Course Info
- Course Length: 5 Hours of self-paced learning content
- Online, Ondemand, Self-Paced Learning
- 4 Interactive Modules.
- Completion Time: up to 12 weeks
- DMI Professional Membership worth €150 included.
- Access to the world's largest library of digital marketing resources.
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- AI and Machine Learning Fundamentals
- AI for Strategic Decision-Making
- Using AI for Data Collection and Analysis
- Practical AI Applications across Business Functions (Sales, Operations, HR, and more)
- Streamlining Marketing Automation with AI
- AI-Powered Data Visualization
- ChatGPT & Generative AI Applications
- Prompt Engineering for AI Tools
- AI in Content Marketing and SEO
- Optimizing Marketing Channels with AI
- Enhancing CX and UX with AI
- Ethical AI Use in Business
Who is it for
- Senior Management and C-Suite Leaders: Address the lack of AI fluency among senior leaders by demystifying AI and bridging knowledge gaps. Learn to integrate AI into decisions, streamline processes, and drive innovation.
- Traditional Marketers Embracing Digital Transformation: Master AI fundamentals and tools to transform your marketing expertise.
- Business Owners: Gain a holistic view of how AI drives growth, enhances data analysis, and supports strategic decision-making with actionable insights.
- Non-Marketers Leveraging AI: Discover how AI streamlines processes, boosts efficiency and enhances decision-making across sales, operations, and marketing.
Learn more about the course on DMI website.
Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*CPMs can register 22 points for Continuing Professional Development (CPD) at this course.