IMMEDIATE ACCESS | ONLINE COURSE: DMI AI in Digital Marketing

  • 19 December 2024
  • 31 December 2025
  • Online
  • 500

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au
Register

Learn the fundamentals of AI, understand and implement AI data-driven marketing. 

Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics. With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.


Course Info

  • Course Length: 5.5 hours
  • Online, Ondemand, Self-Paced Learning
  • 4 Interactive Modules
  • Completion Time: up to 12 weeks
  • Discount for AMI members and AMI Community 

Course Overview 

This short course is for marketers looking to use AI to enhance and optimize digital marketing activities. Through a combination of hands-on practical lessons, toolkits and real-world examples, you will know how to leverage AI technologies to gain key insights, refine campaigns and drive growth.

Course Structure

  • Module 1 - AI-Driven Digital Marketing

  • Module 2 - Implementing AI-Driven Digital Marketing

  • Module 3 - AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools

  • Module 4 - Essential Skills for Marketers in an AI-Driven Worl

What you will learn:

  1. What is AI in Digital Marketing
  2. ChatGPT & Other AI Tools
  3. AI and Machine Learning
  4. Generative AI and Predictive Analytics
  5. Use Cases for AI In Digital Marketing
  6. Using AI with Data for Decision-Making
  7. Data Collection and Analysis for AI
  8. Applying AI to Digital Marketing Channels
  9. AI-Driven Campaign Optimisation
  10. AI in Content Marketing
  11. Monitoring Social Media with A
  12. AI and SEO
  13. Using AI to Improve CX
  14. Streamlining Marketing Automation with AI
  15. Using AI to Enhance Digital Strategy

Learn more about the course on DMI website. 


Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 




*CPMs can register 22 points for Continuing Professional Development (CPD) at this course.