The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready - with the chance to learn directly from top SEO expert Neil Patel and his team.
Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going. Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.
Who Should Attend
Topics Covered
1. Introduction to SEO 2. SEO Set Up and Content 3. Optimizing SEO 4. Paid Search Fundamentals 5. Paid Search Campaigns 6. Demand Generation 7. Search Analytics 8. Data & Data Visualization 9. Search Strategy 1 – Research & Planning 10. Search Strategy 2 – Execution & Optimization
Learning Outcomes
1. Rise up in Google rankings and become the go-to brand or authority 2. Master the practical stuff. This course merges thought leadership and the technical skills, tools, and tactics you need to get the job done. We give you everything you need to plan, implement, and measure an effective SEO campaign – to make your brand seen 3. Create and position content that ultimately leads on a journey to conversion. It’s about context and relevance. Together they make meaning. And inspire behaviour 4. Get to grips with where search is going. From GA4 and AI to more effective demand generation and omnichannel strategies 5. Optimize your website. Create a smooth and effective consumer journey 6. Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates 7. Predict the future. Use all the data at your fingertips to help forecast future performance
Course Experience
Trainer Details Industry Experts – such as: Neil Patel | Entrepreneur and Online Marketing Expert Neil Patel is a New York Times bestselling author and a top influencer on the web. Forbes and the Wall Street Journal describe Neil as one of the world’s most influential marketers. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Neil is a business thought leader and co-founder of NP Digital. Clark Boyd | Digital Strategy Consultant Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors. Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East.
Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*This course qualifies for 100 CPD points under the AMI’s Certified Practising Marketer program.