Getting your business to rank on search engines can feel like an impossible task. With millions of websites competing for attention, standing out on Google and driving organic traffic to your site often seems out of reach.
Without the right SEO strategy, your website gets buried in search results, making it nearly invisible to potential customers. You might be creating great content, but if no one can find it, you’re missing opportunities to grow your business and drive meaningful results.
In this hands-on workshop, we teach you how to optimise your website and content to rank higher on Google and other search engines. You’ll learn the key principles of SEO, including keyword research, on-page optimisation, and content strategies that attract and engage your audience. You’ll also discover how to measure and improve your SEO performance over time.
Walk away with a practical, actionable plan to improve your search rankings and drive consistent organic traffic. With the right tools and strategies, your business will be easier to find, helping you attract more customers, grow your online presence, and achieve long-term success.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to improve their website’s visibility on search engines and drive organic traffic. Whether you’re new to SEO or looking to refine your strategy, this is for anyone ready to rank higher, attract the right audience, and boost business growth.
What you will learn:
- Introduction to SEO: Gain a foundational understanding of search engine optimisation, how it works, and why it’s critical for increasing visibility online.
- On-Page Optimisation: Learn how to optimise your website’s on-page elements, including headings, metadata, and keywords, to boost search rankings.
- Technical SEO: Master the technical aspects of SEO, such as site speed, indexing, and mobile optimisation, to ensure search engines can crawl your site effectively.
- Content Creation and Optimisation: Discover how to create high-quality, optimised content that attracts and engages your audience while improving search performance.
- Link Building: Learn proven strategies for building high-quality backlinks to enhance your site’s authority and climb search engine rankings.
- Local SEO: Explore techniques for optimising your website to dominate local search results and attract customers in your area.
- Measuring and Analysing SEO Results: Understand key SEO metrics and tools to measure performance, analyse results, and make data-driven improvements.
- Advanced SEO Strategies: Take your SEO knowledge to the next level with advanced techniques, including competitor analysis and AI-driven optimisation.
- SEO Tools and Resources: Get hands-on with essential SEO tools and resources that streamline your workflow, improve efficiency, and maximise results.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.