YouTube is one of the most powerful platforms for building brand awareness and driving business growth. But creating videos that attract viewers, keep them engaged, and deliver results can feel overwhelming, especially if you’re unsure where to begin.
Without a clear strategy, your content can get buried in a sea of videos. You might struggle to stand out, grow your audience, or turn views into real business outcomes. It’s frustrating to invest time and resources into YouTube without seeing the results you’re aiming for.
In this hands-on workshop, an expert facilitator will guide you through building a YouTube marketing strategy that works. You’ll learn how to plan engaging video content, optimise for YouTube’s search algorithm, and keep viewers coming back. Plus, discover how to use analytics to measure success and improve performance.
Walk away with a clear, actionable plan to grow your YouTube channel and deliver measurable results for your business. With the right strategy and tools, you’ll attract the right audience, drive engagement, and turn your YouTube presence into a powerful engine for growth.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to leverage YouTube to grow their audience, build brand authority, and drive sales. Whether you're new to video marketing or looking to optimise your YouTube strategy, this is for anyone ready to turn views into valuable business results.
What you will learn:
- YouTube Overview: Gain a foundational understanding of YouTube as a marketing platform, its reach, and its role in building your brand presence.
- Core Features: Explore YouTube’s key features, including channel layouts, playlists, and tools that enhance discoverability and audience engagement.
- Creator Studio and Channel Set Up: Learn to navigate YouTube Creator Studio and set up your channel for success with the right branding, settings, and optimisations.
- YouTube Content Strategy: Develop a robust content strategy that aligns with your business goals, including planning video types, themes, and posting schedules.
- Creating and Uploading Videos: Master the process of creating, editing, and uploading videos, ensuring your content is optimised for quality and audience retention.
- Growing Your Channel: Discover proven strategies to grow your subscriber base, increase video views, and build a loyal community on your channel.
- Analytics and Reporting: Learn how to analyse YouTube metrics and reports to measure success, track audience behaviour, and refine your content strategy.
- YouTube Paid Advertising: Understand how to leverage YouTube Ads, from setting up campaigns to choosing formats that drive traffic, leads, and conversions.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.