Maximise your impact and grow your business with a results-driven social media marketing strategy.
Navigating social media marketing can seem like a complex puzzle, especially with the huge array of platforms, ever-changing algorithms, and diverse advertising options. For many, crafting a cohesive strategy that effectively aligns with their brand goals feels daunting.
However, a well-structured social media marketing strategy can transform your online presence, amplify your brand’s voice, and boost engagement across all platforms. It brings your team together, secures budget, and provides a clear roadmap for the future.
Join us for our upcoming live virtual workshop, Social Media Marketing Strategy, where you’ll learn to craft a concise, effective social media strategy for your organization.
Discover how to audit your current activity to see what's working (and what's not), set clear and measurable objectives, and define your ideal customers. You’ll learn to select the most suitable social media platforms for your brand, develop a great content strategy, and understand the vital role of paid advertising. Additionally, we'll cover how to use analytics to continually refine your approach.
This workshop is for social media managers, agencies, and business owners who want better results and more clarity on their strategy. Whether you’re building from the ground up or refining an existing one, you’ll depart with a robust framework for social media success.
If you’re ready to use social media marketing as a powerful tool for growth, don't miss this workshop!
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to create a clear, effective social media strategy that drives real business results. Whether you're starting from scratch or looking to optimise your current approach, this is for anyone ready to plan, execute, and measure social media success.
What you will learn:
- Intro to Social Media Strategy: Gain a clear understanding of what a social media strategy is and why it’s essential for achieving your business goals.
- Strategy Rationale and Social Media Audit: Learn how to conduct a thorough social media audit and build a strategy rationale that aligns with your organisation’s objectives.
- Audience Stages and Setting Objectives: Identify the different stages of your audience journey and set clear, measurable objectives to guide your strategy.
- Identifying Your Audience: Discover techniques for defining and understanding your target audience to create content and campaigns that truly resonate.
- Choosing the Right Platforms: Explore the strengths of each social media platform and determine which ones are the best fit for your audience and goals.
- Defining Your Content Strategy: Develop a content strategy that balances creativity and consistency, delivering value to your audience across every touchpoint.
- Role of Paid Advertising: Understand how paid advertising complements your organic efforts, and how to leverage it to amplify reach and drive results.
- Implementing Your Strategy: Learn practical steps to roll out your strategy effectively, ensuring a seamless workflow and strong execution.
- Analysing and Reporting: Master the tools and techniques for analysing your social media performance, reporting on key metrics, and optimising for continued success.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.