For many, working with influencers or creators seems overwhelming and something only large brands can afford.
It's common to be unsure about how to initiate contact, manage collaborations, outline project briefs, or measure the effectiveness of a campaign.
Despite these challenges, influencers and creators remain one of the most underutilised resources in social media marketing. They are often more affordable than you think and offer incredible opportunities to reach new audiences, establish brand credibility, and create compelling content to use in paid social media ads.
Join us for our upcoming live virtual workshop, Influencer and Creator Marketing. In this session, you’ll learn how to navigate these hurdles and effectively leverage influencer and creator partnerships.
You'll learn how to identify personal brands that align with your company’s values, forge partnerships that resonate with your target audience, and measure the success of your campaigns. You’ll leave with a practical strategy to engage influencers, have them create jaw-dropping content for you, and convert their followers into your customers.
Virtually every brand can find a suitable creator or influencer for their niche. If you’re a business owner, marketer, or work in an agency keen to tap into this powerful trend, put this workshop in your diary, now!
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to leverage influencers and creators to amplify their brand, reach new audiences, and drive sales. Whether you’re starting your first collaboration or refining your approach, this is for anyone ready to build powerful partnerships that deliver real results.
What you will learn:
- Unlocking the Power of Influencers and Creators: Discover the impact influencers and creators can have on your brand and how to harness their power for meaningful results.
- Finding the Perfect Partner: Learn how to identify and connect with influencers and creators who align with your brand’s goals, values, and audience.
- Building a Winning Strategy: Develop a comprehensive influencer and creator marketing strategy, from campaign goals to content planning and execution.
- Crafting Irresistible Offers and Agreements: Master the art of creating compelling offers and agreements that attract top-tier influencers while protecting your brand.
- Managing Collaborations Like a Pro: Learn best practices for managing influencer collaborations, ensuring smooth communication and successful outcomes.
- Leveraging Influencers and Creators for Paid Ads: Explore how to amplify your campaigns by integrating influencer- or creator- content into paid advertising to maximise your ROI.
- Measuring What Matters: Dive into essential metrics and reporting tools to measure the success of your influencer marketing campaigns and optimise performance.
- Maximising Long-Term Impact: Learn strategies for building lasting relationships with influencers and creators to ensure long-term brand growth and visibility.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.