Navigating the fast-paced world of TikTok can be daunting, especially with its ever-changing trends and complex algorithms. And since many people don’t use it personally, it can seem even harder to figure out how to promote a brand effectively.
However, mastering TikTok can completely transform your brand. In our live virtual workshop, How to Win Big on TikTok, you'll learn to overcome these challenges and unleash the platform's full potential.
Learn to create videos that grab your audience’s attention, tap into the latest trends to widen your reach, and use TikTok’s ad tools to see real results. You’ll leave with a clear plan to build your presence, connect more with your viewers, and turn them into visitors and customers.
TikTok is particularly effective for industries like lifestyle, consumer goods, entertainment, technology, education, fitness, and travel, or any youth-orientated brand.
If you’re a business owner, marketer, or work in an agency, this workshop is your chance to make TikTok a powerful tool for your growth.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to tap into TikTok's massive audience to drive brand awareness, engagement, and sales. Whether you’re new to the platform or looking to take your strategy to the next level, this is for anyone ready to harness TikTok’s potential to grow their business.
What you will learn:
- Optimise Your Profile: Set up and optimise your TikTok profile to showcase your brand, attract followers, and set a professional tone.
- How TikTok Works: Understand TikTok’s unique algorithm, trends, and features to leverage its full potential for your marketing success.
- Determine Your Niche and Strategy: Identify your target audience, carve out your niche, and develop a strategy that aligns with your business goals.
- Create Your Best TikToks: Learn the step-by-step process for creating and posting engaging TikTok videos that capture attention and drive results, including use of exciting new AI tools.
- Build Your Following: Discover proven techniques to grow your audience organically, boost engagement, and foster a loyal TikTok community.
- Influencer and Creator Marketing: Explore how to collaborate with TikTok influencers and creators to amplify your reach and connect with your target audience authentically.
- Paid Advertising: Master the essentials of TikTok Ads, including campaign setup, targeting, and ad formats that drive measurable ROI.
- Analytics and Reporting: Learn to track key TikTok metrics, analyse performance, and refine your strategy to maximise results.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.