Navigating Instagram's constantly changing trends and algorithms can be tough. It can leave even the most experienced marketers confused and frustrated.
Despite these challenges, mastering Instagram's tools and strategies can unlock incredible opportunities for your brand. It can grow brand awareness, drive engagement, and convert followers into loyal customers – all without the guesswork.
In this hands-on workshop, we teach you exactly how to make Instagram work for your business. You’ll learn how to optimise your profile, create engaging content, maximise visibility with reels and stories, and use Instagram ads to target and convert the right audience.
You’ll walk away with a clear, actionable plan to elevate your Instagram marketing. With the tools, strategies, and confidence to drive meaningful growth, you’ll start seeing real results – more visibility, higher engagement, and new customers discovering your business.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to grow their presence on Instagram, attract their ideal audience, and turn followers into paying customers. Whether you’re just starting or looking to optimise your results, this is for anyone ready to make Instagram a powerful tool for their business growth.
What you will learn:
- Setting Up Your Profile: Learn how to optimise your Instagram profile to reflect your brand, attract followers, and set a strong foundation for growth.
- Strategy and Algorithm: Understand Instagram’s algorithm and how to create a strategy that boosts visibility, engagement, and follower growth for your business.
- Create Great Content: Discover the secrets to crafting high-quality, engaging content that resonates with your audience and keeps them coming back. Plus, learn the must-have AI tools to save time and money.
- Plan and Schedule: Master planning, scheduling, and automating your Instagram content to maximise consistency and save time.
- Build Your Following: Explore proven methods to organically build your follower base, cultivate engagement, and turn followers into loyal customers.
- Influencers and Collaborations: Learn how to identify the right influencers, creators and collaborators for your brand and leverage partnerships for powerful results.
- Paid Ads: Get hands-on with Instagram Ads, from setting up campaigns to choosing ad formats that align with your goals and drive measurable ROI. Plus, learn Meta's incredible new Advantage AI tools.
- Analytics and Monetisation: Dive into Instagram analytics to track performance, measure success, and explore monetisation strategies to grow your business.
Course experience
- 6 hours total – 2 x 3-hour sessions, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.