Do you have a thought leadership strategy?
In an ever changing and complex market, B2B marketers are being challenged to think outside the box to make brands stand out. A stock standard content marketing strategy might not cut it. In a market saturated with AI, bots and spam, its time to add the human factor to the marketing mix by becoming thought leaders in your industry. By boosting your business to thought leaders, you build a quality reputation for your brand, grab and keep attention plus gain a larger following. Easier said than done right?
That’s why you need a thought-leadership strategy, a way to tell the story of your business leaders and the benefit of your services through the lens of a solid reputation. Where you promote key people and their skills within the business you provide a foundation for delivering consistently high-value insights to win trust, recognition and ultimately, sales. Whats best is it works great on any platform, especially social media.
Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders.
Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.
Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
You will learn
- Steps to finding your thought leadership niche.
- How to build a content calendar across multiple platforms and formats.
- Developing a ‘founder’ brand strategy.
- Systems for managing subject matter experts.
- Structuring and crafting content for online and copy editing essentials.
- Extra credit ideas – how to strengthen your position in the real world.
So You Can:
- Create and plan excellent ongoing thought leadership content.
- Review and provide feedback on others' content.
- Manage your subject matter experts.
Who Should Attend
This is a must for all marketers or communications professional, but especially those working in B2B, tech, start up, NFP, financial and professional services and government agencies.
Facilitator
Helen Steemson
Lead Copywriter & Creative Director, Words for Breakfast
Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.
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Marketing Association of New Zealand is an AMI Partner.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.