How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep
An AMI Two-Part Intensive Skills Lab | 90 Minutes x 2 | Led by Steve Ballantyne.
If you’re a marketer who wants to create standout visuals without relying on stock libraries or expensive freelancers, this workshop is for you.
Join Steve Ballantyne, Founder of Brand IQ and one of New Zealand’s leading voices in AI-powered storytelling, for a hands-on, two-part masterclass covering the new holy trinity of AI design tools - Midjourney, ChatGPT-4o, and Ideogram.
You’ll walk away with a crystal-clear understanding of how each platform works, where it shines, where it struggles, and how to use them together to craft eye-catching, on-brand visuals that elevate your marketing - without the wait or the cost.
This isn’t a theory session. You’ll get real-world examples, guided practice, and a toolkit of prompts and creative techniques. Plus, we’ll introduce platforms like Magnific that can upscale your images to stunning high-resolution quality, ready for print, web, or large-scale display.
What you’ll learn:
- What Midjourney, ChatGPT-4o, and Ideogram each do best - and when to use which
- How to use ChatGPT to write better image prompts (and get more consistent results)
- Step-by-step: How to create super-realistic images with Midjourney
- How to use Ideogram to generate fast, text-based brand visuals
- How to use Magnific and other tools to upscale your AI images to print-ready resolution
- The ethical and legal considerations with AI-generated imagery
- How to use style reference on Midjourney to create a signature “look” for your brand
You’ll leave with:
- A workflow for creating, refining, and applying AI visuals in your day-to-day marketing
- Lots of image prompt ideas for Midjourney, Ideogram and ChatGPT
- A clear sense of each tool’s strengths, weaknesses and ideal use cases
- The confidence to lead visual storytelling in your brand, without a design degree
Who this workshop is for:
- Marketers and brand managers who want more control over visual content
- Owners and entrepreneurs looking for professional imagery without big budgets
- Social media managers and content creators
- Anyone curious about the future of AI and creative marketing
Facilitator
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Steve Ballantyne
Steve Ballantyne is a brand strategist and founder of Brand IQ, a creative agency specialising in AI-powered marketing. He’s created over 25,000 images using Midjourney and has developed imagery for brands across New Zealand and Australia. Steve also teaches AI-powered storytelling at the New Zealand Marketing Association and the Australian Marketing Institute - helping small teams punch above their weight with big brand ideas.
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