Masterclass. Midjourney for Marketers

  • 03 June 2025
  • 24 June 2025
  • 4 sessions
  • 03 June 2025, 2:00 PM 3:30 PM (AEST)
  • 10 June 2025, 2:00 PM 3:30 PM (AEST)
  • 17 June 2025, 2:00 PM 3:30 PM (AEST)
  • 24 June 2025, 2:00 PM 3:30 PM (AEST)
  • Virtual Classroom (Online)
  • 22

Registration

Register

Unlock the visual storytelling potential of Midjourney. Learn how to create stunning, AI-powered visuals that elevate your marketing campaigns without breaking the bank.

Join us for 4 x 90 minute training sessions over 4 weeks, "Midjourney for Marketers Masterclass," led by Steve Ballantyne - an expert in AI-powered storytelling and visual content creation. This workshop is tailored for marketers, brand managers, and creatives who want to harness the capabilities of Midjourney to transform their visual marketing strategies.

This hands-on workshop will teach you how to create breathtaking, AI-generated visuals that amplify your brand’s message. Explore the endless possibilities of Midjourney, from crafting social media imagery to developing immersive brand campaigns and walk away with skills that will set your marketing apart and save you money on image creation.

Who should attend: 

  • Marketers looking to enhance their visual content strategies.
  • Brand managers eager to explore AI-powered design tools.
  • Creatives seeking innovative approaches to visual storytelling.

Topics Covered

  • Introduction to Midjourney: Understanding the platform’s capabilities and potential.
  • A detailed overview of all of Midjourney’s basic features and advanced settings.
  • How to find inspiration in Midjourney’s public gallery.
  • The best Midjourney creators to follow on YouTube.
  • Step-by-step guidance for creating stunning, on-brand visuals with Midjourney.
  • Hands-on exercises: Crafting visuals for social media, campaigns, and storytelling.
  • Ethical considerations when using AI-generated imagery.
  • Smart tips and tricks for maximising Midjourney’s creative potential.
  • Best practices for maintaining consistency in AI-driven visual content.

Learning Outcomes:

By the end of this workshop, participants will: 

  • Understand the basics of Midjourney and its marketing applications.
  • Learn how to create visually impactful, AI-powered imagery.
  • Develop skills to integrate AI visuals into various marketing platforms.
  • Leave with ready-to-use AI visuals for your next campaign.

Facilitator

Steve Ballantyne

Steve Ballantyne brings a wealth of experience in storytelling, branding, and AI-driven content creation. He has personally generated over 25,000 images on Midjourney and has created AI imagery for the Australian Marketing Institute and NZ Marketing Association. As a recognized leader in AI-powered visuals, Steve empowers marketers to embrace the future of design and storytelling, ensuring participants leave with actionable skills and strategies.

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    *This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.