Learn how to mitigate common biases, grow your reach and protect your reputation through inclusive marketing strategies — without overwhelming your team or resources.
Today’s world is more diverse than ever, and brands that don’t adapt risk being left behind. Inclusive marketing isn’t just a buzzword—it’s a powerful strategy to connect with untapped audiences, grow your reach, and strengthen your brand’s reputation.
In this interactive masterclass, you’ll learn how to mitigate the biases that may be limiting your brand’s growth and discover actionable strategies to authentically engage with today’s evolving demographics—all without overwhelming your team or stretching your resources.
Led by Lyndal Hamwood, Founder of (ide)ate Studio and a DEI strategist with years of experience helping brands thrive through inclusivity, this session will guide you through the 5-Step Inclusive Marketing Framework.
You’ll leave equipped to create campaigns that resonate, grow your audience, and protect your reputation in competitive markets.
Topics Covered
- Common biases found in marketing today
- We’ll explore Our 5-Step Inclusive Audience Strategy Framework, the framework that we use to help clients identify gaps in their marketing strategies, deep diving into Step 1, Identify New Demographics
- Real-World Case Studies: Learn from Aussie brands that have successfully embraced inclusive marketing to build reach, loyalty, and reputation.
Your Top 3 takeaways
- Understand how biases shape day-to-day decisions and limit brand growth, plus learn practical tools to de-bias your thinking and decision-making processes.
- Identify new, high-potential customer groups, reducing dependency on highly competitive and narrow demographics.
- Learn how to stand out by authentically building a brand that reflects today’s diverse world
About the presenter:
Lyndal Hamwood
Founder, Inclusion Strategist & Facilitator
(ide)ate Studio
Lyndal Hamwood is a leading expert in Diversity, Equity, and Inclusion (DEI), helping brands thrive in today’s diverse market. As the Founder of (ide)ate Studio, she collaborates with businesses to implement inclusive practices that drive growth, innovation, and reputation.
With a decade of experience, including as Senior Marketing Lead for a global DEI organisation, Lyndal has worked with iconic brands like LVMH, Starbucks, Facebook, Vodafone, Spotify, and AWS. Her expertise spans creating impactful marketing campaigns, designing memorable learning experiences, and helping organisations align strategy, culture, and processes to succeed in a dynamic world.