Know what is on the horizon for AI and marketing in Australia by learning the latest on AI and marketing from the UK and Europe.
Hear the latest on AI in marketing from the UK & Europe. AI case studies, AI use cases and AI tools for marketing performance and personal productivity. From practitioners and researchers in the UK, a global center for AI and the creative industries.
Knowing how AI and marketing will evolve to affect your work is a must now to keep up with the competition and changing market. As many experts now say, people won’t lose their jobs to AI but to those who learn and effectively use AI. Don’t get left behind!
See the future of AI marketing in Australia from the state of AI play in the UK and Europe and get practical learning you can use in your daily work.
What are the challenges and opportunities when deploying or using AI? What are common AI use cases and AI tools for marketing performance and team productivity?
Straight from practitioners and university researchers in the UK, a global centre for AI and the creative industries.
Topics Covered
- AI market in the UK and Europe
- Where is AI being deployed in marketing with success
- Who are some of the players deploying AI and those that are not?
- Demonstration of some top off-the-shelf AI tools
- Common AI use cases in marketing
- Common successes and pitfalls of AI initiatives
- AI risks including responsible AI and regulations
- Key AI deployment lessons from the UK and Europe
- What can be on the AI horizon for Australia?
Your Top 3 takeaways
- Where in your marketing role or function can AI have the biggest impact?
- What five tools could you use with immediate productivity impact?
- Top themes in AI and marketing for Australia that could affect your work.
About the presenter:
John Paul Danaee
John Paul Danaee is a British-Australian, co-founder and director of equitably.ai and CEO of AI First Trading (an equitably.ai joint venture) in London, UK.
He is a Chartered Marketer, a Fellow of the Australian Marketing Institute and the Chartered Institute of Marketing in the UK and an alumnus of the University of Sydney and UNSW, Australia.
John Paul is a frequent writer and speaker on AI including the UK Department for Business & Trade, Bayes Business School (London), the Federation of Small Business and the Investment Association. He is passionate about getting impact from AI. He regularly writes on the subject and has published a feature article on using quality competencies in AI in the Quality World. He organises the executive AI roundtable in London, chairs the AI working group at the Chartered Quality Insitute and is working with the United Nations’s AI for Good, AI Learning Coalition.
John Paul has 30+ years of experience in marketing, performance improvement, and automation across technology, media, manufacturing, professional services, investment management and banking sectors in the UK, Australia, the US, Europe, and internationally both in large corporations such as HSBC and tech startups including equitably.ai in roles including, marketing strategy, product management, partnerships, sales, and account management.
Dr Tillman Weyde
Dr Tillman Weyde is the Director and Co-founder, of Artificial Intelligence at equitably.ai and an associate professor at the Department of Computer Science, a member of the Research Centre for Adaptive Computing and Machine Learning and the Data Science Institute at City, University of London.
As Director of AI at equitably.ai, he delivers technical AI learning, provides data scientists with technical AI expertise for complex AI work and helps identify best-in-class AI research from Universities to help solve the business problems of equitably.ai clients and partners.
He has worked on numerous Knowledge Transfer Partnerships (KTP) that connect businesses with academic institutions to develop new products, improve processes, and enter new markets. These partnerships foster growth by leveraging cutting-edge research and academic insights to address specific business challenges.
He has published 150+ peer-reviewed papers, won research grants from national and international institutions and companies, and has been awarded several awards for research and developed and award-winning software.
Including guest interviews with:
Professor Neil Maiden
Neil Maiden is a Professor of Digital Creativity in the Faculty of Management at the Bayes Business Business (formerly Cass), Director of the Institute for Creativity and Artificial Intelligence and co-founder of the Centre for Creativity in Professional Practice at City, University of London.
City, University of London has a long tradition in applied AI research. It hosted the foundational meeting of the Society for the Study of Artificial Intelligence and Simulation of Behaviour (AISB) the world’s first learned AI society in the 1960s and is the largest Artificial Intelligence society in the United Kingdom. Its research contributed to the evolving field of computational creativity.
He has been a principal investigator on research worth over £64 million, directly managing over £10 million of this income at City. He has published over 250 peer-reviewed research papers in leading journals. He is a recognised thought leader in his discipline. His work has been recognised many times through invited keynote talks and awards from his peers. His current funded and doctoral research are in two main disciplines: digital creativity support for professional work and designing complex digital systems.
Kate Bradley Chernis
Kate Bradley Chernis is the co-founder and CEO of Lately.ai, the world's most advanced social content generation platform, powered by Collaborative AI. Lately.ai’s proprietary artificial intelligence learns and predicts which social media messaging will convert more sales for businesses of any shape, size or sector. It then repurposes long-form content into highlights that engage and convert any unique target audience. Lately has been lauded as a leader in both the Generative AI and Collaborative AI industries by Gartner, Forrester, Research and Markets, Harvard Business Review and many others.
Before founding Lately, Kate had a career as a rock 'n' roll DJ in radio, serving 20 million listeners as Music Director and on-air host at Sirius/XM. With 30 years of national broadcast communications, brand-building, sales, and marketing expertise, she has won awards as a radio producer, engineer and voice talent. Kate's deep understanding of the neuroscience of music, gained from her radio career, underpins the sophisticated AI that powers Lately and helps users cut through the noise of mediocre AI-generated content.
Kate’s previous venture, a marketing agency, delivered a 130% ROI for Walmart year-over-year for three years. She’s also a renowned speaker, featured on numerous sales, marketing and entrepreneurial podcasts, and has led presentations for organisations including Walmart, Ericsson, SAP and Harvard University, among many others. Through Lately, Kate has democratised social media marketing, making powerful AI tools accessible to everyone from C-Suite executives to small business owners.