Know what is on the horizon for AI and marketing in Australia by learning the latest on AI and marketing from the UK and Europe.
Hear the latest on AI in marketing from the UK & Europe. AI case studies, AI use cases and AI tools for marketing performance and personal productivity. From practitioners and researchers in the UK, a global center for AI and the creative industries.
Knowing how AI and marketing will evolve to affect your work is a must now to keep up with the competition and changing market. As many experts now say, people won’t lose their jobs to AI but to those who learn and effectively use AI. Don’t get left behind!
See the future of AI marketing in Australia from the state of AI play in the UK and Europe and get practical learning you can use in your daily work.
What are the challenges and opportunities when deploying or using AI? What are common AI use cases and AI tools for marketing performance and team productivity?
Straight from practitioners and university researchers in the UK, a global centre for AI and the creative industries.
Topics Covered
- AI market in the UK and Europe
- Where is AI being deployed in marketing with success
- Who are some of the players deploying AI and those that are not?
- Demonstration of some top off-the-shelf AI tools
- Common AI use cases in marketing
- Common successes and pitfalls of AI initiatives
- AI risks including responsible AI and regulations
- Key AI deployment lessons from the UK and Europe
- What can be on the AI horizon for Australia?
Your Top 3 takeaways
- Where in your marketing role or function can AI have the biggest impact?
- What five tools could you use with immediate productivity impact?
- Top themes in AI and marketing for Australia that could affect your work.
About the presenter:
John Paul Danaee
John Paul Danaee is a British-Australian, co-founder and director of equitably.ai and CEO of AI First Trading (an equitably.ai joint venture) in London, UK.
He is a Chartered Marketer, a Fellow of the Australian Marketing Institute and the Chartered Institute of Marketing in the UK and an alumnus of the University of Sydney and UNSW, Australia.
John Paul is a frequent writer and speaker on AI including the UK Department for Business & Trade, Bayes Business School (London), the Federation of Small Business and the Investment Association. He is passionate about getting impact from AI, recently published a feature in Quality World on it, organises the executive AI roundtable in London focused ROI from AI, chairs the AI working group at the Chartered Quality Insitute and working with UN’s AI for Good Learning Coalition.
John Paul has 30+ years of experience in marketing, performance improvement, and automation across technology, media, manufacturing, professional services, investment management and banking sectors in the UK, Australia, the US, Europe, and internationally in major corporations such as HSBC and tech startups including equitably.ai in roles including, marketing strategy, product management, partnerships, sales, and account management.
Dr Tillman Weyde
Dr Tillman Weyde is Director Co-founder, Artificial Intelligence & Data Science at equitably.ai in London, UK
In his role as Director of AI, he manages data scientists working at equitably.ai, captures and translates leading-edge AI research from Universities, research centres, and partner collaborations to solve business problems through AI.
He has published 150+ peer-reviewed papers, won research grants from national and international institutions and companies, has been awarded several awards for research and developed and award-winning software.
Tillman is a Reader at the Department of Computer Science, School of Science and Technology at City, University of London. He is a member of the Research Centre for Adaptive Computing and Machine Learning and of the Data Science Institute at City, University of London.
Dr Aneesh Banerjee
Dr Banerjee is a Reader in Management and presently leads the Technology and Innovation Management subject group at Bayes Business School, City, University of London.
His award-winning research focuses on various types of technology adoption – from ERP to Automation and AI – in several industries such as high-tech, software, healthcare, fintech, cultural & creative industries. His most recent research focuses on the perceptions and values associated with AI tools among different stakeholders within complex systems.
Pedagogically, as the founding Course Director of the online Global MBA, he led the academic development of the degree as well as courses such as ‘Competitive Edge with Digital Technologies’ and ‘Leading AI and Industry 4.0’. He teaches on the MBA, Executive MBA, as well as custom Executive Education programmes, specialising in topics on Digital Strategy. His pedagogical contributions have been recognised with the University Chancellor’s Award. Before joining academia, Dr Banerjee worked in technology consulting with leading global firms.