Masterclass. AI-Powered Digital Storytelling

Revolutionise your storytelling with the power of AI. Blend traditional techniques with cutting-edge tools to create content that resonates deeply.

Join us for a dynamic full-day workshop, "AI-Powered Storytelling Masterclass," led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers, business leaders, and creatives, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process.

This workshop will give you the practical skills to harness AI tools to craft more engaging, scalable, and personalised stories across all digital platforms. From brand narratives to social media campaigns, you’ll walk away empowered to create content that captures attention and drives impact.

Who should attend: 

• Marketers seeking to enhance their storytelling skills.
• Business leaders looking to integrate AI into their brand storytelling strategies.
• Creatives aiming to elevate their content creation.

Topics Covered

• The power of storytelling: Why stories are essential in marketing.
• How AI enhances traditional storytelling structures like the Hero's Journey and ABT framework.
• Practical introduction to generative AI tools (ChatGPT, Claude, DALL-E, MidJourney, and Ideogram).
• Hands-on exercises: Creating AI-driven brand stories and content.
• Adapting AI-generated stories for modern social platforms.
• Ethical considerations when using AI in storytelling.
• Developing the AI storytelling mindset: Balancing human creativity and AI capabilities.
• Custom GPTs: "What if your next story could write itself, while still speaking in your voice?"

Learning Outcomes:

By the end of this workshop, participants will

• Understand the essential role of storytelling in marketing.
• Know how to enhance traditional storytelling techniques using AI.
• Gain hands-on experience with leading AI tools for content creation.
• Be able to develop actionable AI-powered content strategies.
• Know how to navigate ethical considerations in AI-driven storytelling.
• Leave with ready-to-use AI-enhanced content for their brand.

Course experience 

The program is highly practical and hands on. Participants are taught a technique and they then practice and apply it to explore further in a context that is important to them.

Delegates will leave with a tool kit covering all course material, a resource guide for in person and digital facilitation and a hot to guide for drawing over 30 icons.

Facilitator

Steve Ballantyne

Steve Ballantyne brings over 30 years of expertise in storytelling and branding. He has worked with over 250 brands throughout Australasia and currently lectures at the NZ Marketing Association in Digital Storytelling.

As a leader in AI-powered content creation, Steve combines traditional storytelling techniques with innovative AI tools to help businesses create impactful, engaging narratives. His practical approach and real-world experience ensure participants gain actionable insights and skills.

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*This course qualifies for 14 CPD points under the AMI’s Certified Practicing Marketer program.