Keen to learn more about Finance? This half-day workshop will give you an appreciation of the fundamentals of financial knowledge and commercial skills
Level 1 of Commercial Acumen for Marketers is designed for marketers with little financial confidence and provides a practical guide to analysing financial data and understanding the implications of decisions and financial performance.
This masterclass introduces key aspects of financial management from a basic understanding of finance through to reporting on financial outcomes.
What our students say
"Every marketer should do this course. It provides the tools to grow both your business and your career. I've never felt more confident that I'll be able to apply what I've learnt in a real world setting."
"Understanding the core of any business is key to crafting a sound marketing strategy. Jay's Masterclass was empowering, providing me with practical tools and insights into further understanding financial data to make more informed marketing decisions. Highly recommended!"
"This was a very practical and relevant session which I found incredibly useful. Financial statements were previously something I would skim over without understanding as I didn't have the confidence. Jay helped break them down line by line and put all those numbers into context. It was a really empowering and educational session."
"A valuable class to deep dive into the world of finance for marketers. Great insights to reflect on and take a seat at the table."
"Great introduction to financial acumen for marketers. Helps understand what finance is looking for."
Who Should Attend
- Brand Managers
- SME business leaders
- Directors
- Business executives
- Line managers
- Heads of Departments
Topics Covered
- What do We Mean by ‘Finance’?
- Some common Finance terminology
- Financial Stakeholders and their requirements
- Accounting Principles
- What are Accrual and Cash Accounting
- Financial Statements / Financial Statement Analysis
- The fundamentals of financial performance - Analyse financial statements to understand business performance:
- Cash Management - Implementing cash management practices:
- Business decisions and their financial impact.
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Statement of Cashflows
Learning Outcomes
Following completion of this course, you will be able to:
- Understand the key Financial Stakeholders and their requirements
- Appreciate key Accounting Principles
- Interpret Financial Statements
- Analyse financial statements to understand performance
- Implement sound cashflow management practices
- Understand the financial impact of business decisions.
- Understand Finance and its terminologies
Facilitator
Jay Chander
Director at Enskills Consulting
Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.
Jay is the Managing Director of Enskills Consulting Services and was previously a specialist Risk Advisory Partner with Deloitte and Moore Stephens, and has held key executive positions in, and has set up and managed commercially driven Internal Audit and Risk Management, Financial Management and Business Improvement functions in major national and international companies. These included Crane Group Limited, NRMA/IAG, British American Tobacco, Australia and P&O Australia.