Emails that write themselves. Automations that work while you sleep.
Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.
Email remains one of the most effective channels for marketers - if done well. This workshop blends best-practice fundamentals with the latest innovations in automation and AI.
Participants will learn how to plan, create, and optimise ROI-driven campaigns while gaining confidence to use AI tools that support strategy, copywriting, and personalisation.
Through an engaging, collaborative session, you’ll sharpen your skills and leave with practical techniques to elevate your email marketing.
Who should attend
The content is suitable for brand and marketing managers, digital marketers and those in creative and design roles. The format is designed to be accessible for professionals from entry-level through to leadership roles.
Topics Covered:
- Email marketing fundamentals and strategy
- Planning and executing effective campaigns
- Lead generation and nurture journeys
- Best practices for deliverability, open and click-through rates
- Segmentation and personalisation with AI
- Crafting subject lines and copy with AI support
- Automating customer journeys that engage at scale
- Using data and AI to optimise performance
- What, when, and how to A/B test effectively
- Navigating regulation and compliance in the AI era
Key Learnings:
By the end of this masterclass, participants will:
- Understand how to plan, create, and evaluate ROI-driven email campaigns
- Gain confidence in using AI and automation to improve campaign performance
- Learn how to build lifecycle journeys that engage audiences consistently
- Develop skills in personalisation, segmentation, and copywriting
- Be able to apply testing and data insights to continuously optimise campaigns
- Know how to balance innovation with compliance and trust
Facilitator
Tara McFall
Digital Business Consultant and Trainer
I have over 18 years of experience in the digital, brand and ecommerce space, working across a broad spectrum of roles including digital strategy, project management, consulting, teaching and team leadership. I have proudly worked with a range of businesses – from Moet Hennessy Australia, QT Hotels, Thredbo and Vodafone UK – delivering complex digital and ecommerce projects, launching new brands, managing multidisciplinary teams and delivering and guiding strategic growth through tailored digital solutions. Since 2015, I have also worked as a digital marketing educator and mentor.
I launched my own consultancy in 2016, to help values-driven brands grow sustainably online. My approach centres around clarity, simplicity and impact – cutting through digital overwhelm to identify what really matters.
I am passionate about empowering founders and teams to work smarter through digital innovation, and about making complex technology and marketing concepts accessible, actionable and human.
*This course qualifies for 14 PMP points under the AMI’s Certified Practicing Marketer program.