Join us for an insightful webinar to explore the transformative power of Marketing Technology (MarTech). Discover how MarTech can bridge the gap between strategy and execution, enabling you to achieve marketing excellence.
In today's fast-paced marketing landscape, staying ahead of the competition requires more than just a solid strategy. It demands flawless execution, and that's where MarTech comes into play.
This webinar will guide you through the journey of integrating MarTech into your marketing processes, from planning to implementation. You'll learn how to leverage MarTech tools to streamline your campaigns, enhance customer engagement, and drive measurable results. You will get practical insights and real-world examples to help you harness the full potential of MarTech in your marketing operations.
Topics Covered
- Marketing Technology stack ecosystem design
- Landscape & Trends – where is it heading
- What does the Future of Marketing Look like
- What is changing for Behavioural Marketers
What You Will Learn:
- Components of connected communication & experiences
- The challenges with understanding data & technology
- How Campaign design is changing in the New
- Roles, Skills and Competencies required for the future
Whether you're a seasoned marketer or just starting out, this webinar will provide valuable takeaways that you can apply to your day-to-day marketing operations. By the end of this session, you'll have a clear understanding of how MarTech can elevate your marketing efforts and help you achieve your business goals.
About the presenter:
Satya Upadhyaya
A professional with 18 years of executive experience, learned from and teamed with the best – notably with Cochlear, Citibank, NAB, HSBC, Bankwest, The NRMA, The Star, Tabcorp. He helps marketers understand data and technology in a simple and easy language.
Satya’s experience has been a mix of client side and consulting, building close relationship with leadership teams to solve problems across business transformation and operations. He has helped organisations build competencies around customer technology, marketing automation and operations that support strategy to overcome the risk of technology complexity. Eliminate marginal or underutilised technology and assess capabilities to determine if sufficient depth in operational efficiency, talent, training and organisation is available to utilise the products in the stack to deliver connected experiences using digital, data and technology.