IMMEDIATE ACCESS | ONLINE COURSE: DMI Advanced AI for Digital Marketing

Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort.

AI is no longer just about ChatGPT for today’s modern marketers!

Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

Course Overview 

• 4 Interactive Modules.
• Associate Level Certification.
• 8 Hours of self-paced learning content.
• DMI Professional Membership worth €150 included.
• Access to the world's largest library of digital marketing resources.
• Practical Toolkits and Templates.

This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.

By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.

Key Learning Outcomes & Skills You’ll Gain

• Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.
• AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
• Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
• Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
• Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies

Who should Attend

• Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
• Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
• Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.

• Module 1 - AI-Driven Digital Marketing
• Module 2 - Using AI for Research and Generating Content+
• Module 3 - AI and Digital Marketing Channels
• Module 4 - Using AI To Implement a Digital Strategy

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 64 CPD points under the AMI’s Certified Practising Marketer program.