Workshop. Digital Marketing Fundamentals

Dive into the essentials of digital marketing with our comprehensive workshop, designed to provide a strong foundation in the core concepts and strategies that drive successful online campaigns. Whether you're just starting out or looking to refresh your knowledge, this workshop will equip you with the critical skills needed to navigate the complex digital landscape.

Who is this class ideal for:

This workshop is perfect for beginners and marketing professionals needing a refresher. It's ideal for anyone looking to understand the wide range of digital marketing disciplines and how they interconnect to form a cohesive, effective marketing strategy.

What you will learn:  

• Introduction to Digital Marketing: Understand the broad scope of digital marketing including SEO, social media, PPC, content marketing, and email marketing.
• Developing a Digital Strategy: Learn how to create a robust digital marketing strategy that aligns with your business objectives.
• Tools and Technology: Get to grips with the key tools and technologies that can enhance your marketing efforts.
• Social Media Marketing: Gain insights into how to effectively use various social media platforms to enhance brand visibility and user engagement.
• SEO and SEM: Explore the fundamentals of search engine optimization and marketing to increase your visibility in search engine results.
• Email Marketing: Understand best practices for crafting effective email campaigns that resonate with audiences and drive conversions.
• Analytics and Measurement: Learn how to measure and analyze the effectiveness of your digital marketing efforts and use these insights to optimize future campaigns.

Course experience 

• 6 hours total – 2 x 3-hour sessions, attend both
  
• By completing this workshop, you'll earn a Social Media College Certification. It's a blockchain-verified digital credential that you can add to your LinkedIn profile and share with your network, showcasing your new skills and value
  
• Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
  

Facilitator

Martin Carlill 

Digital marketing tragic with 25 years of experience in inbound marketing strategy, website development, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.

I love tackling digital marketing problems head-on, detailing great strategies, and delivering commercially driven activations. I also love cold beer, great food, playing sports, hiking, and spending quality time with my daughters. Previously co-founder of Bespoke CX an integrated e-commerce consultancy, later becoming Overdose Digital. I am currently Head of Paid Media for In-marketing we trust while continuing to focus on training, writing courses, and teaching digital marketing & social media.

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Social Media College is an AMI Partner. We offer members a 10% discount on  SMC pricing and charge in AUD (Versus USD) for added convenience.

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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.