Navigating the complexities of Meta ads can often feel daunting, especially when the results fall short of expectations.
But with expert guidance, the powerful Meta advertising platform can dramatically amplify your brand’s reach and boost conversions without straining your budget.
Join industry leaders Jon Tanner and Sam King in our live virtual workshop, 'Skyrocket with Meta Advertising'. They will equip you with the essential skills and insights needed to transform your advertising results on Meta.
This immersive session will guide you through everything from setting up your ad accounts to crafting high-converting ads, targeting your ideal audience, and optimizing your campaigns to maximize return on ad spend.
You'll leave with a clear, actionable plan to enhance your Meta advertising efforts, ensuring efficient and effective use of every dollar spent.
This workshop is crucial for anyone using or planning to use Meta for advertising across Facebook, Instagram, Messenger, the Audience Network, or initiating conversations on WhatsApp.
Who is this class ideal for:
This workshop is for any business owner, marketer, or agency owner currently running or planning to run ads on Meta platforms. In particular, for those struggling with unprofitable campaigns. Learn strategies to maximize your budget, reach the right audience, and drive fast growth.
What you will learn:
- Ad Account Setup: Gain a solid foundation in setting up your Meta ads, ensuring all Meta Business Manager, Ad Account and Advertising Settings are optimized for success before running ads.
- Meta Pixel & Conversions API: Understand the importance of the Meta Pixel and Conversions API, learning how to track user interactions and optimise for conversions across your campaigns.
- Meta Ad Strategy 2025: Explore effective strategies for Meta advertising in 2025, from defining objectives to targeting and budgeting for maximum impact, tailored to your organisation and its industry. Plus, discover the major changes and features that will set you apart in 2025.
- Campaign and Ad Sets: Learn how to structure campaigns and ad sets to reach your desired audience, balance factors like targeting, placement, and budget allocation, and leverage Meta's suite of AI tools called Advantage+.
- Ad Level: Master the creation of ads, including selecting formats, crafting ad copy, and choosing media that align with your campaign goals. Understand the role of influencers/creators and why they're a winning strategy for most brands.
- Ad Creative: Discover best practices for designing compelling ad creatives that capture attention and drive engagement on Meta’s platforms.
- Campaign Measurement: Dive into essential metrics and tools to measure your campaign’s performance, understanding key insights that guide decision-making on Meta's Campaigns dashboard.
- Troubleshooting and Optimising Campaign Performance: Equip yourself with strategies to identify, troubleshoot, and optimize underperforming campaigns for better results and a higher ROAS.
Course experience
- 6 hours total – 2 x 3-hour sessions, attend both
- By completing this workshop, you'll earn a Social Media College Certification. It's a blockchain-verified digital credential that you can add to your LinkedIn profile and share with your network, showcasing your new skills and value
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Sam King
Founder of 72 Social
Sam is a seasoned social media strategist and the Founder of 72 Social, a marketing agency renowned for crafting profitable social media advertising campaigns. Sam is also a coach and facilitator at Social Media College, helping organisations effectively leverage paid social media advertising platforms and maximise ROAS. His extensive experience, dynamic approach and ability to explain complex topics, make him the perfect Meta ad trainer.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.