Unlock the secrets to anticipating and shaping the future of your organisation.
Learn how to think like a futurist with Faith Popcorn, dubbed "The Trend Oracle" by The New York Times.
Recognised as America’s leading trend expert, Faith was the first to anticipate explosive growth in home delivery, home businesses, and home shopping. She predicted the trend of cocooning, the rise of social media, and the popularity of fresh foods and 4WDs.
Join our 1-hour online masterclass and learn to more accurately think about what the future holds from one the most trusted advisors to the Fortune 500.
Discover how to leverage Faith’s TrendBank to predict upcoming trends and prepare for them by improving your innovation and strategic decision-making.
“One of the biggest mistakes that I ever made as a CEO was not listening to Faith Popcorn.” Doug Conant, Former Chairman & CEO, Campbell Soup Company
Learning Outcomes
- To deepen your understanding of culture-shaping trends and what they mean for your role and organisation
- How to awaken your thinking to new ideas
- What defines and predicts customer behaviour
- Methods to apply futurist thinking to your life and work
Who should attend?
- CEOs and leaders facing daily decisions that anticipate future trends and behaviour
- Sales and marketing professionals keen to understand consumers better
- Emerging leaders and ambitious team members developing better skills in critical and creative thinking
Cost
- AMI Member: $145 AUD – Please register on the provided page
- Non-member: $195 AUD – Please proceed to the Growth Faculty platform to register for the course.
About the presenters
Faith Popcorn
Faith Popcorn is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. She is also the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the upcoming, Popcorn Report Revisited.
The New York Times has called her "The Trend Oracle," Fortune magazine named her, "The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert.
Faith Popcorn has identified such sweeping societal movements as Cocooning, AtmosFear, Anchoring, 99 Lives, Icon Toppling, and Vigilante Consumer.
As the lead strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands/companies, develop new strategies and innovate new products, services, and experiences.
She is a trusted advisor to the CEOs of The Fortune 500 including such companies as Allergan, American Express, Avon, Bayer, Campbell’s Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.
Growth Faculty is an AMI Partner.
*This course qualifies for 4 PMP points under the AMI’s Certified Practicing Marketer program.