Collaboration to End Food Waste: How can marketing help?

Join us for an insightful event where we’ll explore how marketing can play a crucial role in reducing food waste. This project focuses on understanding consumer perceptions of packaging and its impact on food waste.

Event Details:
Date: 23rd September
Time: 5:30 PM -7:30 PM
Location: The Utas Podium Building, UG23, 40 Melville Street, Hobart, TAS 7000.

What We’ll Cover:

• Discover Target Areas: Identify how packaging design can drive decisions to reduce food waste.
• Explore Consumer Behaviors: Understand key behaviors that can be adapted to cut down on food waste.
• Assess Consumer Responses: Evaluate potential responses to various labelling and packaging alternatives.
• Inform New Product Development: Provide formative insights for partners’ product development processes.
• Design Innovative Packaging: Create packaging solutions aimed at minimizing food waste.
• Enhance Consumer Education: Develop more effective campaigns to educate consumers on reducing food waste.

Be part of the conversation and collaborate with industry experts to make a significant impact on food waste reduction. Your insights and ideas will help shape future packaging solutions and consumer education strategies.

Don’t miss this opportunity to contribute to a meaningful cause and network with fellow marketers!

Meet the presenter

Associate Professor Lukas Parker

Associate Professor Lukas Parker is a prominent scholar in social marketing and health communication. He co-leads the Communication Collaboratory and specializes in behavior change, health communication, and digital advertising. His impactful research addresses key social issues and has led to over fifty peer-reviewed publications, including influential books on social marketing.

With extensive experience working with government and industry partners like VicHealth and Woolworths, Associate Professor Parker’s applied research informs and evaluates social and behavior change campaigns. He has taught internationally for over two decades and currently delivers courses on advertising and communication, including the innovative "Wicked Problems: Innovative Solutions" course.

An active member of the Australian Association of Social Marketing and the International Social Marketing Association, he has received several awards for his contributions to teaching and industry engagement, including multiple Dean’s Awards for his work on food waste reduction, healthy masculinities, and Indigenous engagement.