Google Ads is constantly changing and evolving how marketers engage with ad campaigns.
Join us for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.
Learning Outcomes
- Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
- An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
- Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.
After completing the course you will be able to:
- Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
- Understand the latest changes to Google Ads and how you can use them to your benefit.
- Use Google Ads and Google Analytics metrics to measure your return on investment.
Takeaways:
- A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
- An account optimisation checklist with day-to-day account tasks to complete.
Course Experience
A live session will be held once each week over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Learn more about the course on NZ Marketing Association website.
Facilitator
Rod Russell
Managing Director, Admatic
Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels.
*This course qualifies for 18 PMP points under the AMI’s Certified Practicing Marketer program.