Masterclass: Google Analytics 4

Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. 

GA4 is a revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? 

Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer.

Who Should Attend

Marketers who want to understand, and use GA4 to assess performance of marketing campaigns and make changes.

Topics Covered

• How GA4 works
• Overview of best practice setup/configuration of GA4
• The differences of Universal Google Analytics and GA4
• Overview of the standard reports and segments

Learning Outcomes

1. Understand how to assess the performance of their marketing campaigns
2. Understand how to use GA4 to prioritise website changes
3. Understand how to use data to understand how to drive more decision making
4. Understand how to better understand how their digital agencies are performing

Course Experience

A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Learn more about the course on NZ Marketing Association website.

Facilitator

Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.

*This course qualifies for 24 PMP points under the AMI’s Certified Practising Marketer program.