Innovative marketing tactics on a budget

  • 29 October 2024
  • 12:30 PM - 1:30 PM
  • Online

Registration

  • Please make sure you are registered in your AMI account
  • Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.

Be inspired on how you can stretch every dollar to create innovative marketing campaigns.

Join us for an inspiring webinar that will cover practical strategies for building brand awareness, attracting customers, and driving sales—all on a tight budget. 

Led by Meca Ball who leverages her expertise from large FMCG organisations to apply innovative strategies to start ups, social enterprises and corporations trying to do things differently.

Meca will share insights on how you can punch above your weight through innovative marketing tactics and some challenger thinking. After this webinar, you will walk away feeling inspired on how to be more innovative when it comes to your marketing tactics.

Topics covered 

  • Understand key principles behind thinking like a challenger
  • How to be distinctive in a cluttered environment
  • Learn how to use a limited budget to be more creative
  • How to reframe your assets
  • How to partner up
  • How to create drama and surprise
  • How to unearth interesting stories
  • Be inspired by some of the most innovative companies on the planet

Key learnings

  • How to be more innovative with your marketing dollars
  • How to create more of a challenger mindset in your organisation

About the presenter:


Meca Ball 
Brand Strategy Consultant | Marketing and Leadership Facilitator

Meca Ball is a strategic marketing professional with extensive qualifications and experience in brand-building and innovation across Panasonic, Nestle, Arnotts and Campari Australia. Passionate about unlocking opportunities through the power of insight, challenger thinking and collaboration.

Meca is also an experienced and qualified facilitator and trainer passionate about attendee experience, engagement, collaboration and actionable outcomes.

Meca brings enthusiasm and commitment to everything she does making her the perfect facilitator

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program