Australian Cost Of Living Update & how to optimise your Marketing response

  • 01 October 2024
  • 12:30 PM - 1:30 PM (AEST)
  • Online

Registration

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Join us for an in-depth analysis of the current consumer sentiment, attitudes, and spending patterns amidst the ongoing cost of living crisis.

Discover how consumers are adapting and how marketers can adjust their strategies to navigate this challenging environment.

The current inflationary pressures and the measures taken to control them have significantly influenced how consumers allocate their time and money. This report examines who is most affected, how they are coping, and how marketers can optimise their approaches to align with these shifts.

Topics covered: 

  • Latest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances, well-being, and future prospects.
  • Shifts in Spending Habits: A comprehensive review of how spending patterns have changed across various sectors.
  • Consumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.
  • Marketing Strategies: Practical suggestions for minimising the impact of the cost of living crisis on your business.
What you will learn: 
  • Impact on Different Economic Sectors: A look at how the current cost of living environment is unevenly affecting various parts of the community.
  • Areas of Reduced Spending: Understanding where consumers are cutting back.
  • Spending Priorities: Identifying where consumers are still willing to spend.
  • Effective Consumer Engagement: Insights into which marketing activities are most successful in this climate.
  • Strategic Guidance: Connecting the cost of living crisis with consumer trends to provide actionable strategies for marketers to better manage their brands in this context.

About the presenters:



Jed Simpfendorfer

Director of Strategy, T garage

Jed brings a unique blend of qualifications in both Marketing and Psychology. Having served as Strategy Director at Mars Petcare in Europe and later as Chief Marketing Officer for Carman’s Foods in Australia, he integrates knowledge of consumer psychology with extensive commercial experience.



Dr. Romina Mueller

Director at T garage / Dr. in Sociology

Romina is a Dr. of Sociology; she has actively implemented diversity policies in educational settings and researched/published on gender and diversity/inclusion related topics. Romina is also an experienced qualitative and quantitative researcher at T garage, leading many commercially focused programs.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program