Join us for an in-depth analysis of the current consumer sentiment, attitudes, and spending patterns amidst the ongoing cost of living crisis.
Discover how consumers are adapting and how marketers can adjust their strategies to navigate this challenging environment.
The current inflationary pressures and the measures taken to control them have significantly influenced how consumers allocate their time and money. This report examines who is most affected, how they are coping, and how marketers can optimise their approaches to align with these shifts.
Topics covered:
About the presenters:
Jed Simpfendorfer
Director of Strategy, T garage
Jed brings a unique blend of qualifications in both Marketing and Psychology. Having served as Strategy Director at Mars Petcare in Europe and later as Chief Marketing Officer for Carman’s Foods in Australia, he integrates knowledge of consumer psychology with extensive commercial experience.
Dr. Romina Mueller
Director at T garage / Dr. in Sociology
Romina is a Dr. of Sociology; she has actively implemented diversity policies in educational settings and researched/published on gender and diversity/inclusion related topics. Romina is also an experienced qualitative and quantitative researcher at T garage, leading many commercially focused programs.