Wharton Executive Education Behavioural Economics – Consumer Choice & Decision-Making
6 weeks | 4-6 hours/week | Self-paced Videos + webinars + cohort
| *** 2024-2025 Cohort Enrolment dates: 1 August, 20th February*** |
More and more leaders are using insights from behavioural economics to shape business objectives and high-impact decisions. In fact, investment in the behavioral economy has grown by about 146 percent over the past five years (Source: EY). By tapping into the psychological motivations behind consumer behaviour, leaders in areas such as marketing, HR, and finance are improving the predictability of consumer and employee decision making.
Now, one can gain the insight needed to influence consumer and workplace behaviour. In this six-week program, you will translate your real-world experience through the lens of behavioral economics into a better understanding of the psychology that goes into making decisions.
Expertise from industry leaders will better equip you to drive favourable consumer behaviour using insights about the various biases, social forces, and motivations that influence how humans behave.
Who should attend:
Marketing Leaders and HR Leaders. Anyone who wants to understand psychological motivations behind consumer behaviour so as to shape business objectives and inform decisions that have a high impact on individuals.
Topics covered:
- Choice Architecture & Consumer Behaviour
- Social Forces on Decision Making
- Inequity Aversion & Reciprocation
- Motivating & Demotivating Workers
- The Influence of Present Bias
- Tax Salience & Pricing
Learning Outcomes:
- Analyse consumer behaviour through decision environments and choice architecture
- Evaluate how social forces motivate individuals and influence behaviour
- Understand principles that drive demotivation and motivation
- Evaluate how present bias impacts decision making
- Examine tax salience, hidden fees, and add-on charges as decision influences
- Identify ways that the government and organizations can take advantage of individual
Program Experience:
- Weekly discussions
- Live webinar
- Final Project
- Assignments
- Reflection Prompts
- Knowledge Checks
- Try-it Activities
Duration: 6 weeks, 4-6 hours/week
Delivery: Online: Self-paced Videos + webinars, cohort
Certification - Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Pricing:
Non-Members US$2600
AMI Members US$2210 (15% discount)
CPD points: 100
Cohort Dates:
This course runs 3 - 4 times a year. The next cohorts are starting:
1 August 2024
20 February 2025
Trainers details
Judd B Kessler, PhD
Howard Marks Professor, Department of Business Economics and Public Policy at Wharton School, University of Pennsylvania
Professor Judd B. Kessler received a BA in economics from Harvard University in 2004, an MPhil in economics from Cambridge University in 2005, and his PhD in business economics from Harvard University in 2011. In his research, Professor Kessler uses a combination of laboratory and field experiments to answer questions in public economics, behavioral economics, and market design. He investigates the economic and psychological forces that motivate individuals to contribute to public goods, with applications including organ donation, worker effort, and charitable giving. He also investigates market design innovations, placing particular emphasis on bringing market design from theory to practice, with applications including course allocation and priority systems for organ allocation. His research has appeared in general interest journals, including the American Economic Review, the Quarterly Journal of Economics, the Proceedings of the National Academy of Sciences, and Management Science. In 2021, Professor Kessler received the Vernon L. Smith Ascending Scholar Prize.
Emeritus is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
