Kellogg Accelerated Marketing Leadership Program
26 weeks | 4-6 hours/week | Self-paced Videos + webinars + cohort
| *** 2026 Cohort Enrolment dates: 9th April and 25th June *** |
The Kellogg Accelerated Marketing Leadership Program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilising others.
Our flexible, six-month online program for mid-career marketing professionals delivers the best from Kellogg's comprehensive curriculum. Elevate your career by building on the competencies and strategic vision that personify you as a marketer.
Who should attend:
This program is designed for mid-career and high-potential marketing professionals who have primarily spent their time in a specific functional area within marketing and are looking to get exposure to the broader marketing function. This marketer wants to ignite change, develop data-driven and consumer-centric results, and have the skills required to thrive at the top of the marketing organisation.
About the course:
Every successful organisation requires a differentiating marketing and brand strategy to deliver growth in a competitive and uncertain environment. This online course is for anyone looking to develop as a business thought leader and strategic marketer capable of responding to changing business challenges.
Topics covered:
- Marketing Pillar 1: Developing Strategy
- Customer Centricity & Customer Value
- Competitive Marketing Strategy
- Marketing in a Digital World Marketing Pillar 2: Understanding Customers & Using Analytics
- Motivational Consumer Insight
- Behavioral Marketing
- Leading with Analytics
- How to Tell Good from Bad Analytics
- Data Visualization
- Marketing Automation & Artificial Intelligence in Marketing Marketing Pillar 3: Connecting with Customers
- Defining Your Brand
- Brand Design & Touchpoints
- Content Marketing
- Media Planning
- Evaluating Communications
- Managing Brand Associations
- Loyalty Drivers Leadership Building Block 1: Personal Leadership
- Career Success Factors & Derailers
- Strategy of Influence
- Developing Your People Leadership Building Block 2: Leading the Marketing Team
- Agile Marketing
- Brand Orchestration and Implementation
- Marketing Technology-Tough Challenges, Rich Choices
- Brand Orchestration and Implementation
- Great Marketing Plans
- Wrap-Up and Action Planning
Learning outcomes:
- Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
- Learn how to harness the power of your brands to offer a distinct customer advantage.
- Implement agile marketing process and tools for your organization.
- Use tools of automation and AI to market more efficiently.
- Establish product leadership in your market segment.
- Improve your strategic decision-making and problem-solving skills.
- Develop winning customer experiences across your product portfolio.
- Identify and target the right customers for the greatest value through differentiation.
- Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.
Program Experience:
- Live online learning sessions
- Real-world application
- Action Planning with Feedback from Program Leaders
- Marketing case studies
- Knowledge checks
- Global Network of Creative Collaborators
Certification - Upon successful completion of the program, you will earn a digital certificate of completion from Kellogg Executive Education. Pass rate is 80%
Duration: 6 months, 4-6 hours/week
Delivery: Online: Self-paced Videos + webinars, cohort
Pricing:
Non-Members US$7500.
AMI Members US$6750 (15% discount)
CPD points: 200
Cohort Dates:
This course runs 3 - 4 times a year. The next cohorts are starting:
9th April 2026
25 June 2026
Trainers details
Program Faculty includes: Nick Caffentzis, Timothy Calkins, Gregory Carpenter, Carter Cast, Jonathan Copulsky, Gina Fong, Steve Franconeri, Julie Hennessy, Eric Leninger, Kevin McTigue, Thomas F. O’Toole, Nicholas A. Pearce, Derek D. Rucker, Mohanbir Sawhney, Brooke Vuckovic
Emeritus is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
