Build connections and engagement for your personal brand and corporate brand strategy.
Join us for an enriching half-day workshop dedicated to crafting and implementing a comprehensive LinkedIn strategy tailored for both personal and business brands!
Whether you're a seasoned user or new to the platform, this interactive event promises to equip you with the tools and insights needed to elevate your presence on LinkedIn.
From optimizing your profile to fostering effective networking, showcasing your brand's strengths, and standing out to clients, prospects, and potential employers, our workshop covers it all.
Don't miss out on this invaluable opportunity to develop a robust LinkedIn strategy that propels both your personal and business brands to new heights.
Who Should Attend
Marketers, Business owners, Industry Leaders.
Topics Covered
Lucy will be guiding us on how to cut through the noise on LinkedIn and get your brand and message in front of the right people.
Lucy will teach us:
- How to optimise our LinkedIn profile pages
- How to build a LinkedIn community
- How to engage with your LinkedIn community effectively
- How to set up and support both your LinkedIn personal strategy and the corporate strategy
- How to measure success on LinkedIn
Learning Outcomes
- Profile optimisation - looking at all areas - headline, visual representation (profile image, banner, featured posts), how to write your about section and what to include, what to put in your experience section, and using keywords in your content so that you can be found easier.
- Personal vs company profiles - the differences between them and the purpose each has.
- Dashboard analytics - including what the stats mean, , how to see how many people have searched for you, tracking your progress, and learn about your SSI (Social Selling Index).
- Free vs Premium - Looking at whether it's worth paying for premium, the pros and cons.
- Searching & Connecting - most efficient way to search LinkedIn to find your target audience.
- Connecting - how you find your ideal prospects, how to approach them, what steps to take to connect with them.
- Best Practice Engagement – how to socialise effectively on the platform. How to make the LinkedIn feed work for you.
- The power of commenting – How to play the algorithm. Learn how comments keep conversation going and help with your visibility.
- Posting - Types of posts (image, video, documents, podcosts etc), and longform content such as articles and newsletter. Learning about good posts and content structure.
- Direct Mail Strategies (DM) – Why and How to DM people. The types of DMs - text, voice, videos, docs, posts etc.
Facilitator
Lucy Bingle
CEO/Founder of Australia’s Leading LinkedIn Agency
Lucy Bingle is the LinkedIn Strategist and the CEO/Founder of Australia’s Leading LinkedIn Agency (www.lucybingle.com) . Lucy is passionate about helping businesses and industry leaders grow their personal brands and business brands to create commercial opportunities on LinkedIn.
Lucy has over 25 years marketing experience and has worked in multiple industries across Europe and Australia. Lucy’s team of LinkedIn Experts works with business owners, sales & marketing departments and industry leaders making sure their organisation connects and engages through quality thought leadership.
Lucy has personally delivered over 300 LinkedIn Masterclasses and workshops globally. Her LinkedIn training is recognised as market leading and has been adopted by SMEs, large corporates and Multinationals. Lucy’s workshops are fast paced, enjoyable and highly practical.
*This course qualifies for 16 PMP points under the AMI’s Certified Practicing Marketer program.