Tracking Tools: Balancing Transparency and Trust.

  • 06 August 2024
  • 12:30 PM - 1:30 PM
  • Online

Registration

  • Please make sure you are registered in your AMI account
  • Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.

Maintain transparency and trust in your use of data. 

The world of digital marketing is evolving rapidly. New technologies, changes to regulations and the loss of third-party cookies is creating new challenges for marketers. In this session, we will review the changing privacy landscape and share ideas for how to ensure you are optimising your activities while remaining compliance with regulations.

In this 60 min webinar, industry experts Civic Data and Data Design Consulting will discuss the changing privacy and data management landscape. With decades of experience working with data, Chris Brinkworth and Richard Harris will explain how the changing privacy and technology landscape is impacting marketers and ideas for how to adapt to this new paradigm.

Topics covered 

  • Privacy landscape changes
  • Changes in browsers and the impact on marketing
  • Privacy principles governing the collection, storage, and use of data.
  • How changes impact your activities
  • New methods of data activation and targeting
  • Idea on how to proceed.

What you will learn 

  • How to adapt to the loss of third-party cookies
  • The changing privacy requirements and how they will impact marketing.
  • Strategies for adapting to the new marketing paradigm.

About the presenter:


Chris Brinkworth 
Managing Partner, Civic Data

Civic Data, bridge the vast internal knowledge gap between senior Marketing leaders and their Legal/Privacy counterparts. Designing and implement privacy-by-design consent frameworks, cookieless solutions, identity resolution, first-party data strategies, data governance, and consent management solutions, while translating what that means from a compliance and durability perspective. As Managing Partner and Founder of Civic Data, Chris brings a wealth of experience and knowledge to help marketers adapt to the evolving landscape of data and privacy.


Richard Harris
Privacy Consulting and Trainer, Data Design Consulting

With over 25 years of experience working the personal information, Richard has in-depth knowledge of Australian privacy laws and global best practices. Richard helps organisations improve their privacy policies and procedures to ensure compliance and reduce the risk of breaching regulations. Richard has worked with organisations such as Penfolds, Melbourne University and Caritas. Richard also teaches courses in privacy compliance including a new course with Australian Marketing Institute later this year.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program