With the need to maximise the profitability of every marketing dollar, loyalty programs can be a go-to-profitable and sustainable growth strategy.
In the consistently changing and challenging market, many brands with existing loyalty programs are reviewing their value to ensure they are meaningful and desirable to customers.
There are also those grappling with the value and viability of creating and delivering new programs.
With customers increasingly engaging and interacting with more and more loyalty programs, how do you make them worth the investment and what makes them powerful and profitable?
Join Australian loyalty specialist and CEO of The Point of Loyalty, Adam Posner to learn more about the latest customer loyalty and loyalty program insights from his 2024 12th edition of the annual industry research For Love or MoneyTM.
Whether you have a loyalty program (and want to improve its value to your business and to your members) or you are thinking of a program (and you’re not sure if it’s worth investing in a program), then this webinar will inspire you with practical strategies and actions to consider either way.
Topics covered:
- Loyalty vs a loyalty program. What’s the difference and why does it matter?
- Who really cares about loyalty programs? Insights from latest and 12th edition of For Love or Money™ 2024
- Do you need a loyalty program? 14 reasons to consider
- Loyalty programs are more than points, perks and emails. Real world case studies of programs solving real world problems
- How to make a program meaningful to your customers
What will you learn:
- Loyalty is not just a program. What is it?
- The 14 reasons for a loyalty program
- How to make the most of your program and avoid failure
Presenter
Adam Posner
Founder and CEO – The Point of Loyalty
Adam brings over 30 years of data driven marketing experience and 17 years of advising brands across a variety of B2B and B2C sectors on their customer loyalty and loyalty program strategies. A Certified Practicing Marketer and recognised loyalty specialist, Adam is author of the industry’s most prolific consumer research study on customer loyalty and loyalty programs - For Love or MoneyTM, now in its 12th Australian edition. Adam has created ‘The Wheel of Loyalty Program Fortune©’ to guide brands through the critical zones of loyalty program success. He is an advisor to business and industry about key trends, program design and bringing joy to customer relationships.
Host
Kristie Atkins
Managing Partner – Wink
A multi-award winning, commercial growth leader, Kristie has been honoured as AMI Life Member, Fellow and CPM of the Year. She is an AMI national board member, head judge of the Awards for Marketing Excellence, mentor and presenter in the Emerging Marketers Program, has been named Entrepreneur of the Year by B&T Women in Media and is Fellow of global association, Chartered Institute of Marketing. Kristie is Managing Partner of customer acquisition and retention marketing company Wink, honoured as APAC Loyalty & Engagement Agency Team of the Year. She previously served as divisional Managing Director for Village Roadshow, Chief Operating Officer of Waivpay, Chief Commercial Officer for former marketing services giant Ovato and Director of Sales for Event Hospitality & Entertainment. She is on the board of leading medical research institute HMRI (and Chairs HMRI Foundation), Restaurant & Catering Industry Association Australia, the advisory board of Azura Fashion Group and digital marketplace for unique and unused spaces, Vennu.