Masterclass. B2B Marketing Channels, Trends and Content Strategies

 Gain insights into the most effective marketing channels, emerging trends, and content strategies tailored for B2B success.

Stay ahead in B2B marketing with our intensive half-day masterclass. Learn how to create compelling campaigns that engage business audiences and drive growth.

Who should attend 

• Marketing professionals looking to update their B2B knowledge
• B2B marketers seeking to stay current with industry trends
• Marketing and Business development managers aiming to enhance their marketing tactics
• Entrepreneurs and small business owners focused on B2B growth

• Overview of key B2B marketing channels
• Emerging trends in B2B marketing
• Crafting effective content strategies for B2B
• Utilising digital and non-digital platforms for B2B engagement
• Best practices for integrating traditional and digital marketing
• Analysing and optimising marketing channel performance

By the end of this masterclass, you will:

• Understand the most impactful B2B marketing channels
• Recognise and apply emerging trends in B2B marketing
• Develop and implement effective B2B content strategies
• Leverage digital platforms to engage business audiences
•  Integrate traditional and digital marketing for optimal results
• Analyse and optimise the performance of your marketing channels

About the presenter:

Rochelle Tognetti,
Deloitte Australia Partner (and former CMO) on Sabbatical

Rochelle Tognetti is an accomplished marketing leader and the first female Chief Marketing Officer (CMO) for Deloitte Australia. Since joining Deloitte in 2008 and becoming a Partner in 2019, she has played a pivotal role in elevating the firm’s brand. Promoted to the role of CMO in 2020, Rochelle previously served as Chief Operating Officer for the Marketing, Communications and Business Development function and held the position of Marketing Director. Prior to her transition into professional services, she specialised in digital marketing within the business-to-consumer (B2C) sectors of the wine and travel industries in Australia and the UK.

As CMO, Rochelle led a team of approximately 250 people, driving Deloitte Australia's go-to-market strategy and amplifying the brand by leveraging the firm’s capabilities to create distinctive client experiences. With extensive experience in both consumer and business-to-business markets, she is dedicated to building world-class marketing functions. Rochelle's innovative and impactful strategies have earned her numerous accolades, including being named in the 2023 B&T CMO Long List.

Beyond her professional achievements, Rochelle is a meditation teacher, casual academic at Sydney University Business School and deeply interested in the intersection of neuroscience and business. She is currently on a sabbatical to pursue a Master's degree in Neuroscience and Business, exploring how insights from this field can enhance marketing, business strategy, and leadership.

*This course qualifies for 16 CPD points under the AMI’s Certified Practicing Marketer program.