Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts.
Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn.
In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You'll learn to optimise your profile and company page, understand LinkedIn's features, and uncover hidden opportunities to build a strong presence on the platform.
What you will learn
- Optimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.
- Elevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.
- Content Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.
- Networking Effectively: Gain insights into building meaningful connections and expanding your professional network.
- LinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.
By the end, you'll know how to create a LinkedIn presence that attracts more leads and conversions. You'll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively.
Who should attend
This workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence, including marketers, business owners, and HR professionals.
Certification
Upon completion, you'll receive a Social Media College LinkedIn Marketing Certification and a digital badge to add to your LinkedIn profile.
You must attend both sessions to receive your certification.
Class experience
Duration: Two Half Days
Delivery: Instructor lead, Online
Learn more about SMC PRO.
Facilitator
Karen Tisdell
LinkedIn™️ Profile Writer, Trainer & Speaker
Karen Tisdell first started using LinkedIn in 2005. Foreseeing the importance of how business leaders are perceived online she launched her profile writing business in 2009. A decade on she ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific (SMMI) and has since been awarded by LinkedIn as a ‘Top Voice’ for having produced some of the most popular and helpful content. The lead LinkedIn trainer for the Australian Institute of Management (AIM) and the Social Media Marketing Institute, Karen is also a preferred partner of Women On Boards and teaches LinkedIn to MBA students at Sydney’s UTS Business School. She loves helping experts stand out on social media and her other joys are bushwalks, matcha ice-cream and boogie boarding with her 12-year-old.
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*This course qualifies for 16 CPD points under the AMI’s Certified Practicing Marketer program.