How Cultural Shifts are reshaping Australia’s consumption patterns and media engagement.
Australian’s have recently experienced some challenging years.
We’ve survived COVID and entered straight into a cost-of-living crisis. Even before this, happiness and mental health indicators have been declining and debt levels rising to some of the highest in the Western World. Coupled with our always-on culture, Australians are feeling numb and disillusioned, and as a result we are changing what we are looking for in the types of products and services we consume, and changing the way we interact with media.
Join us, alongside some of Australia's leading Service, FMCG, and B2B businesses, as we delve into the implications of this evolving Australian psyche and what it means for Australian businesses.
In this webinar, we'll uncover the driving forces behind these behavioural shifts and explore the opportunities and risks they present. We'll offer insights on how businesses can adapt their services, products, and communication strategies to remain authentic and relevant in the eyes of consumers, while mitigating risks and capitalising on emerging opportunities in this changing landscape.
Topics Covered
- Explore the 9 dynamic cultural shifts reshaping Australian society, categorised into 3 themes:
- Reconnection with self: how Australians are reconnecting with their inner emotions
- Reconnecting with time and nature: our journey to reconnect with the environment and the essence of time.
- Challenging social norms: breaking boundaries and redefining cultural expectations
- Global and local examples of brands and products leading the charge in harnessing these cultural opportunities.
- Insight and Ideas to implement in your business and drive growth in alignment with evolving cultural trends.
- Understanding the forces impacting your life and discover strategies others are utilising to navigate and thrive amidst these challenges.
What you will learn
- Gain a deep understanding of the changing Australian psyche and learn how to adapt your products, services, and communications for success.
- Understand how consumers are prioritising how they spend their time and money, enabling you to minimise risks, seize opportunities, and unlock the potential of emerging trends.
- This is an opportunity to step beyond the numbers for a few moments and delve into authentic stories and consumer insights, allowing you to think about how to shape your business for the future.
T garage is one of Australia’s leading research businesses. The insights for this analysis come from over 200 research studies, supported by our 50,000 strong Australian panel.
Presenters:
Jed Simpfendorfer
Director of Strategy, Tgarage
Jed brings a unique blend of qualifications in both Marketing and Psychology. Having served as Strategy Director at Mars Petcare in Europe and later as Chief Marketing Officer in Australia, he integrates knowledge of consumer psychology with extensive commercial experience.
Dr. Romina Mueller
Director at Tgarage / Dr. in Sociology
Romina is a Dr. of Sociology; she has actively implemented diversity policies in educational settings and researched/published on gender and diversity/inclusion related topics. Romina is also an experienced qualitative and quantitative researcher at T garage.