Elevate Your Branding Game: Whether a beginner or a seasoned pro, our comprehensive 3 part brand building masterclass series, will equip you with the latest in marketing thinking and strategic frameworks !
1. Brand Principles Masterclass: 4th April
Join us for an immersive journey into the core principles of brand building. Learn what is a brand, when to have a brand purpose, what is brand equity and how to build it. We also cover brand architecture, the importance of brand positioning and the challenge of mental and physical availability. This masterclass will provide you with the foundational knowledge and practical skills to build a strong and memorable brand.
2. Building Your Brand House Masterclass: 5th April
Delve deeper into how to shape and position your brand with our Building Your Brand House masterclass. Explore the essential components of a brand house including identifying the target customer, building a customer profile, identifying key features and benefits, your Key Discriminator, Brand Values, Brand Character and the Brand Essence. Then we learn how to apply and use our brand house to stand the test of time. By the end of this masterclass, you'll have a solid blueprint for structuring your brand for success.
3. Building a Brand Strategy and Marketing Plan Masterclass: 11th April
Unlock the secrets to creating an effective brand strategy and marketing plan that drives results. From identifying issues and opportunities from the context of category, competitor, channel and customer to Must Win Battles (MWB), Objective setting and Jobs To Be Done (JTBD). Our final masterclass gives you everything you need to build a compelling and competitive brand strategy and marketing plan.
Facilitator
Lisa Rees-Allen
Principal, Wheelhouse Strategic Consulting
Lisa Rees-Allen is a seasoned executive who has worked with brand owners across markets, industries, and categories to unlock profitable, sustainable growth through brands. She believes brands are the heartbeat of a business, driving customer centricity across the organisation and connecting customers, shoppers, and retailers. She is passionate about raising awareness of brand building throughout the marketing and communication ecosystem across brand owners and their agency partners.
*This course qualifies for 48 CPD points under the AMI’s Certified Practising Marketer program.