Masterclass. B2B Disrupted

  • 02 October 2024
  • 10:30 AM
  • 23 October 2024
  • 12:00 PM
  • Virtual Classroom (Online)
  • 17


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Learn about the ‘traps for young players’ in stakeholder management and how they should approach this critical part of implementing marketing strategy.

Join us for a transformative one day workshop in Disruptive B2B Marketing, led by Steve Ballantyne, a seasoned expert with over 30 years of experience working with more than 100 B2B brands throughout Australasia.

The workshop isn’t just about learning; it's about revolutionising your approach to B2B marketing. You'll gain the knowledge and confidence to develop breakthrough marketing strategies, to differentiate your business, capture new market segments, and create a significant competitive advantage.

Immerse yourself in the best thinking from international B2B marketers, analyse top disruptive campaign case studies, and access simple yet powerful templates to guide you on your journey.

This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.

Embrace this opportunity to reshape your marketing mindset and drive unprecedented growth and innovation in your business and career.

Course Experience

A live session will be held each Wednesday at 12:30pm - 2:00pm over four weeks. The facilitator will present that session's topic live online with other participants. There will also be activities and resources to support your learning.

Learn more about the course on NZ Marketing Association website. 


Steve Ballantyne. Uses generative AI, communication workshops and a unique strategic process to help lean marketing teams punch above their weight. Teaches Digital Storytelling and B2B Marketing at the NZ Marketing Association.

*This course qualifies for 24 PMP points under the AMI’s Certified Practising Marketer program.