Workshop. Stakeholder Management

  • 05 June 2024
  • 10:00 AM
  • 29 June 2024
  • 11:30 AM
  • Virtual Classroom (Online)
  • 15


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Learn about the ‘traps for young players’ in stakeholder management and how they should approach this critical part of implementing marketing strategy.

Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.

An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.

Who Should Attend

All marketers who want to manage their stakeholders in a more efficient manner.

Topics Covered

  • Key theories of stakeholder management
  • Why Mendalow’s matrix is a key tool in your stakeholder toolbox
  • Identify who some of marketers’ typical stakeholders are and which are the most important

Learning Outcomes

  • Understand who your various stakeholders are and why they are important
  • Understand how to sell your marketing strategy and receive minimal change
  • How to develop your own stakeholders’ management plan for your various projects

Course Experience

A live session will be held each Wednesday for 90 minutes over 4 weeks.

The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Learn more about the course on NZ Marketing Association website.


Tony Gardner

Managing Director, archetype 

Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways.

*This course qualifies for 24 CPD points under the AMI’s Certified Practising Marketer program