IMMEDIATE ACCESS | ONLINE COURSE: DMI Paid Search - PPC (Foundational)

  • 01 January 2024
  • 31 December 2024
  • Online

Registration

  • Please make sure you are registered in your AMI membership account to proceed.
  • For more information on AMI membership email membership@ami.org.au
Register

DMI Paid Search - Paid Search Marketing - PPC (Foundational)

This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy, and budget management.

Who Should Attend

Marketing Professionals, small business owners, product managers, entrepreneurs or anybody looking to skill up quickly in paid search.

Topics Covered

1. Paid Search Fundamentals
2. PPC Campaign Elements and Enhancing Creativity
3. Managing and Improving PPC Campaigns
4. Paid Search Reporting & Google Analytics 4
5. Visualizing Data with Excel and Presentation Skills

Learning Outcomes

1. Develop your knowledge of PPC by focusing on search marketing and eCommerce
2. Create optimized campaigns
3. Manage and adjust your campaign targeting & tactics
4. Measure and report on the success of your paid search campaign
5. Visualize and present the results of your PPC campaign

Course Experience

  • 5 Interactive Modules.
  • 11 Hours self-paced learning content - 12 weeks to complete.
  • Practical Toolkits and Templates.
  • 40 question multiple choice exam online
  • Associate Level Certificate

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 



*CPMs can register 44 points for Professional Maintenance Program (PMP) at this course.